2014 Subaru Xv Crosstrek 2.0i Limited on 2040-cars

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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Subaru planning modular platform, seven-seat SUV, plug-in hybrid

Fiat Chrysler Automobiles isn't the only big name in the auto industry releasing details on its future plans. Subaru, and its parent company Fuji Heavy Industries, is aiming to bump its North American sales up from 478,000 to 600,000 by 2020. Now, that seems pretty reasonable, especially in the face of FCA's hugely ambitious goals for Alfa Romeo and Maserati. It's how Subaru will go about increasing the sales, though, that has us intrigued.
A focus on more fuel-efficient, direct-injection engines will complement a new platform, while the company is contemplating expanding capacity at its Indiana factory, which will now have more room since Toyota Camry production will be ending there.
As for that new platform, it's called the Subaru Global Platform. Original, we know. It's a modular deal and will eventually underpin a vast range of future Subies following its debut in 2016. The new platform may also end up underpinning a seven-seat SUV, which would serve as the successor to the Tribeca and debut between 2016 and 2020, according to Automotive News.

Subaru updates EyeSight system with color-detecting cameras

Subaru is giving its EyeSight driver assistance camera system a major upgrade for the 2015 model year with new color cameras, as well as reducing its size by 15 percent over the rather bulky original system.
Subaru locates its EyeSight hardware inside the vehicle at the top of the windshield, which is unlike most other camera-based systems that have their hardware mounted somewhere in the front fascia. The benefit is that these rather expensive components are protected from any detritus that may hit the car, but the original system's size ate up a chunk of the driver's outward view. Thus, the shrinkage should be appreciated by new owners.
The upgraded stereo cameras have a 40-percent longer and wider detection range than the original system's cameras, and their ability to see color allows the system to recognize brake lights at a speed differential of 30 miles per hour, instead of 19 mph before. And as before, EyeSight continues to offer adaptive cruise control, lane departure warning and pre-collision breaking that can slow the car automatically if an imminent accident is detected, even bringing the vehicle to a complete stop.