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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Plans for 7-seat Subaru Tribeca replacement becoming clearer

Subaru is going to have its hands full at the Tokyo Motor Show next week, but while the Cross Sport Design Concept is expected to preview a Tribeca-replacing crossover, this new model could still be at least two years from production. It has already been confirmed that production of the Tribeca will end early next year, but in speaking with Yasuyuki Yoshinaga, the president of Subaru's parent Fuji Heavy Industries, Automotive News is reporting that there will be a lengthy gap between the Tribeca and its eventual replacement.
The next-gen three-row crossover wasn't included in an annual production capacity goal of 500,000 units expected in the US by the end of 2016, so it's likely that we won't see this much-needed CUV until 2017. While the details of this new model aren't known, Yoshinaga told AN that it will be "completely different" from the Tribeca. As we heard back in February, we do expect this seven-passenger crossover to grow in size in order to offer a larger cabin with more third-row space.
Automotive News even mentions that the Tribeca replacement could be based on the existing Subaru Exiga from the Japanese market. That three-row vehicle splits the difference between a minivan and wagon, with swinging doors instead of sliders, and a tall greenhouse.

Submit your questions for Autoblog Podcast #344 LIVE!

We're set to record Autoblog Podcast #344 tonight, joined by Doug DeMuro, author of Plays With Cars, formerly of Porsche Cars North America, and all-around swell guy. You can drop us your questions and comments via our Q&A module below, and we'll give them extra-diligent attention. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #344
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