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Subaru Forester, Legacy and Outback earn IIHS Top Safety Pick+ ratings

The Insurance Institute for Highway Safety announced its more rigorous standards for the Top Safety Pick+ crash test rating back in September, and has recently called out some new models that have attained this highest rating. Last year, the TSP+ category was created for vehicles passing the then-new small overlap crash test; this year the top award has been amended to include crash prevention technology.
Thanks to its EyeSight technology, the Subaru Legacy, Outback and Forester are among just 22 vehicles to have been named a 2014 TSP+ by the IIHS. Without this technology, all three vehicles - and the Impreza and XV Crosstrek - were still named a Top Safety Pick (without the +).
To test the crash prevention technology, the IIHS uses two tests (one at 12 miles per hour and one at 25 mph) to see how well the systems do to lessen the severity of an impact. or prevent an impact altogether. Vehicles are then given a rating from Superior (best), Advanced or Basic, and cars that do not offer forward collision warning or auto braking are not given a rating in this category. To be named a TSP+, a car must achieve at least a Basic score for crash prevention, but all three Subaru models earned a perfect score to receive a Superior rating. Scroll down for Subaru's press release.

Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.