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Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.

Subaru Viziv GT gears up for Vision Gran Turismo action [w/video]

Ever wonder what it would look like if Subaru made a big brother to the BRZ, maybe to take on the Nissan GT-R or Japan's Super GT series? (Well, the BRZ already competes in the GT300 class, but we're talking about the GT500 major leagues here.) Wonder no more, car fans, because it'd probably look something like this. Only it's not a road car, and it's not a racecar. It's the latest addition to the growing roster of Vision Gran Turismo concepts for GT6.
Borrowing on the design theme put forth by the Viziv concept that debuted at the 2013 Geneva Motor Show and the Viziv 2 concept showcased the following year, the Viziv GT Vision Gran Turismo is envisioned as a racing machine. Its hypothetical hybrid powertrain pairs a 2.0-liter boxer four, turbocharged and direct-injected, to a trio of high-output electric motors to deliver a claimed 591 horsepower and 593 pound-feet of torque.
Carbon fiber construction helps offset the weight of the motors and batteries to keep the hybrid racing shooting brake down to a theoretical 3,000 pounds, with competition-spec aero to keep it glued to the track. Gamers will be able to download it directly in the game as part of the latest update, but you can scope it out right here in the image gallery above and the video and press release below.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.