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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Factory Five's Subaru WRX-based 818 kit now on sale [w/video]

The Subaru WRX has always needed a dash more style, and the do-it-yourself carmakers at Factory Five are looking to accomplish a lot more than that with their new mid-engine, rear-wheel drive 818. The sports car started with a contest in 2011 to create the shape for the company's next vehicle, while sticking within certain limits. A designer named Nouphone Bansasi had his entry chosen, and first cars were completed last year.
The 818 is named after its target weight of 818 kilograms (1,803 pounds), and it's offered in two forms. The S starts at $9,990 and is meant for street use, with two seats and a basic interior. The R model for $10,990 is more track-focused and features a tiny windshield and full roll cage. The company claims that complete cars can be built for around $15,000, after factoring in the donor Subaru. Performance is very brisk, with acceleration to 60 miles per hour in under four seconds, according to Motor Authority.
The kits are meant to be something that even a relative novice could put together. All the builder needs to provide is a 2002-2007 Impreza or WRX. The car donates its turbocharged boxer four-cylinder engine, transmission, axles, brakes, steering and other major components. Factory Five supplies the spaceframe, body, suspension, lights, windshield and some interior trim. It doesn't even need paint, thanks to its gel-coated fiberglass body panels. The company also offers a laundry list of options, including carbon fiber aero components, upgraded suspension parts, improved brakes and more. Kits can be ordered in either left- or right-hand drive.

Subaru debuts tougher-looking Outback for Australia [w/poll]

If you're going to name a car after a specific location or region, you'd better make sure it's taken seriously in the place it's named for. You're not likely to see a Chevrolet Monte Carlo in Monaco, and the Alfa Romeo Montreal was never even officially offered in North America, but the Subaru Outback is another story.
Subaru apparently takes the Australian market, whose wilderness its jacked-up Legacy wagon is named for, very seriously. So it is apparently rolling out a revised version of the current Outback in Australia itself. The updated Outback, which arrives less than a year before the all-new model is expected to bow, answers Aussie customer feedback with a more rugged look. It's got new roof rails, body cladding, wheel arches, mud flaps, underbody protection plates and blacked-out headlight surrounds and grille trim.
The Motor Report reports that the AUD $2,500 worth of extra equipment - around $2,300 USD - comes with just an AUD $500 ($468) price hike. As far as we can tell, though, there are no plans to bring this latest look to our shores - Subaru has already detailed North America's Outback for the 2014 model year, and these changes aren't mentioned. Should this look be offered in our market? Vote in the poll below and then have your say in Comments.