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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

2020 Subaru Ascent: An update in a minor key

With the Subaru Ascent, Volkswagen Atlas, and Kia Telluride recently joining the field, the three-row SUV segment is as competitive as ever, so value is key to attracting buyers. For 2020, Subaru is keeping the Ascent's pricing the same but is adding a few new tricks. Albeit minor tricks, but new tricks nonetheless. The most notable addition to the Ascent range is Rear Seat Reminder. Every 2020 Ascent will come standard with the increasingly common technology, which alerts the driver to check the rear seat for a pup, a child or both. The system operates not by sensors, but on the recognition of specific scenarios. If the SUV is started within 30 minutes of a rear door being opened and closed, it will go off. If the rear doors are opened and closed when the Ascent is running but stationary, it will go off. If the vehicle is turned off and on within 30 minutes and the rear doors stay closed, it will go off. If the Ascent registers any of these conditions, the driver will be notified with a noise and a warning message once the vehicle is turned off. Subaru offers the Ascent in four different trim levels: Base, Premium, Limited and Touring. For the 2020 model year, Premium, Limited and Touring trims will come equipped with "one-touch interior illumination on/off controls." The Touring trim also adds new power-folding side mirrors with integrated turn signals. Despite the minor upgrades, Subaru is maintaining the same pricing for the 2020 Ascent as the 2019 model. The Base trim starts at $33,005, the Premium trim starts at $35,405, the Limited trim starts at $40,355, and the loaded Touring trim starts at $46,055. As mentioned in our review, the Subaru Ascent is a solid, though not the best, option in the three-row game. It's offered in seven- or eight-passenger configurations, has 8.7 inches of ground clearance, is rated to tow 5,000 pounds, comes standard with Subaru's symmetrical all-wheel drive, and is powered by a 260-horsepower turbocharged Boxer engine that makes 277 pound-feet of torque. The 2020 update makes it a tiny bit better.

Subaru Levorg Concept has us dreaming about a WRX wagon

We're not sure what got in the water supply of Subaru's Tokyo Motor Show team, but we like the results. After checking out the Cross Sport Design Concept, which we would love to see as a BRZ shooting brake, Subaru took the wraps off its Levorg Concept. Naming convention aside, the idea of a sport-tuned wagon with a boxer engine is music to our ears.
The design language fits in with recent Subaru products, and the Levorg's face is very similar to the 2015 WRX that was just unveiled across the Pacific Ocean at the LA Auto Show. In terms of its size, though, this concept is roughly the same as the current Outback, only it sits about five inches lower. Power comes from either of a pair of boxer engines: a fuel-efficient 1.6-liter or a 296-horsepower, 2.0-liter. Both engines would be paired to Subaru's Symmetrical all-wheel-drive system.
Subaru says that the Levorg is a thinly veiled version of the production sports tourer that will go on sale (likely in Japan and/or Europe) next spring. Could this mean we could soon see a sporty Legacy wagon in the US? We can only hope. More details about the Levorg are posted in the press release found below.