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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

2015 Subaru WRX to get CVT option?

The 2015 Subaru WRX will make its debut at the 2013 Los Angeles Auto Show next week - that much we know for sure. We'll have all of the official specs very soon, but it seems Jalopnik has stumbled upon an official-looking document that spells out some of the 'Rex's finer details, including the availability of a continuously variable transmission.
Now, before you throw your laptops and phones out the window, know this: a proper manual transmission will still be available. Do remember, the WRX has always had an automatic option, and the move to a CVT for the 2015 model isn't terribly surprising. According to the document, the new WRX will use a 2.0-liter turbocharged flat-four - a change from the 2.5-liter engine in the current car. Subaru also employs a 2.0T boxer engine in the Forester, where it's mated to a CVT. What's more, the Impreza on which the new WRX is based also uses a CVT in favor of a conventional automatic.
Jalopnik points out that the more hardcore WRX STI will use a 2.5-liter turbo-four, and will only be available with a manual transmission. Additionally, there will reportedly be a "launch edition" of the STI, painted in the car's signature WR Blue (fingers crossed for gold wheels!).

Subaru investing $400 million for Impreza production in Indiana

As a part of a goal to increase its US sales tally up to 500,000 annual units by the end of the decade, Subaru is investing $400 million in its Lafayette, IN assembly plant in order to start building the Impreza in 2016. According to Automotive News, about half of that investment will be for a new paint plant while another big chunk will be used to extend the assembly line to allow for the increased capacity.
Currently, Subaru's Lafayette plant is responsible for building about 200,000 Legacy, Outback and Tribeca models each year (not including around 100,000 Toyota Camry sedans), but Subaru-specific output will be increased to 300,000 units, requiring an additional 900 new hires as well. Although a previous report suggested the Forester and Impreza would be moving Stateside, this AN article only mentions the hatchback and sedan versions of the Impreza being added to Lafayette - and no mention of the closely related XV Crosstrek.