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WRX Concept styling may transfer to production Impreza, next WRX

Remember the original concept that previewed the latest generation Subaru WRX? If not, then just look above for a gallery of photos following its debut at the 2013 New York Auto Show. We loved it, and thus, were sort of disappointed when we first saw the less-aggressive production model.
It's not that the production 2015 WRX is ugly, per se. It just doesn't have the gaping grille, four-door coupe lines or squinting headlights that give the concept so much verve. But as it turns out, Subaru might have realized that it was on the right track with the more assertive styling. Rumors coming out of Australia suggest that the shape could form the basis for the next-generation Impreza, and next WRX, along with a major platform shift.
Subaru chief designer Mamoru Ishii tells Motoring that that the next-generation car will ditch the rather utilitarian current design in favor of something more exciting. Like the WRX concept, the design will start wide at the bottom for an aggressive stance and taper up to the roof. That styling would likely get even more aggressive for the next 'Rex.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Here's why the most-ticketed cars story is junk

A recent study from Insurance.com found that owners of the Subaru WRX were the most likely people in the US to be ticketed for traffic infractions, with 33.6 percent of them receiving a citation in the last three years. Coming in a close second and third were drivers of the Pontiac GTO at 32.7 percent and the Scion FR-S at 32.6 percent. At first glance, this report looks like just a mildly interesting anecdote to tell your friends during a lull in conversation, but there seems to be a serious problem with the methodology here that might be blowing these numbers way out of proportion. Insurance.com explains that it based the study on 557,238 drivers who requested online insurance quotes from its service from January 1, 2013 to July 2014. To make it onto the list, a vehicle needed over 50 quotes, and in the end that left 526 models. However, these facts are almost useless because the list isn't based on percentages from the whole pool. The study's ranking comes from owners of specific vehicles, and these numbers aren't mentioned anywhere in the company's press release. All we know about the sample size for each model is that it's higher than 50. Assuming that amount for the WRX means it would only take about 17 people with tickets using the site to put the sporty car in first place. These unknown model sample sizes might explain some of the extremely odd entries on the list. For example, the long-discontinued Mercury Topaz is in seventh place with 28.8 percent of its drivers receiving tickets. The GTO and Toyota Supra are also in the top ten and out of production. Just a few people searching for these vehicles could be the reason for these strange results. Obviously automotive studies have their place, but this one just appears to have gotten confused along the way. Scroll down to read the report to see what we mean. Ticket magnets: The cars with the most violations September 30, 2014 (Foster City, CA) – One in three drivers of the Subaru WRX has a recent traffic violation, according to a study by Insurance.com, the car insurance comparison-shopping website, putting the turbocharged, all-wheel-drive sport-compact atop its ranking of cars that get the most tickets. The most-ticketed brand overall was Scion, with 27.5 percent of all owners reporting a traffic violation. Insurance.com looked at data from 526 models and more than 557,000 recent customers.