2009 Subaru Impreza Wrx Wagon. Clean. Manual. on 2040-cars

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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Are you the Subaru WRX Concept for New York?

When Subaru dropped a hint about bringing an "all-new performance concept car" to the New York Auto Show this year, we immediately started hoping and praying that a conceptual iteration of the next WRX was in the offing. Looks like that might have paid off. While no official word has yet been written or uttered from Subaru, a French website called Blog Automobile has released a gallery of images that would seem to spill the beans about the WRX Concept.
If the leaked images are correct - and they look awfully complete and well done if they're not - WRX styling is taking a turn for the handsome. The sleek sedan in these images has all of the cues that we've come to expect from our rally-ready Imprezas: a dominating hood scoop and very wide stance with beefy wheels, and seems to miss only the rear wing to fit the perfect WRX stereotype. (And, yes, it should have gold wheels.)
There's no press release to be found, but the source is citing specifications as if it knows what it's talking about. We're told that 275 to 300 horsepower are the likely output of the turbocharged boxer four-cylinder engine, and that brakes with ventilated discs and six-piston calipers are there to haul the all-wheel-drive Scooby down from speed. If our earlier reporting is correct, we might expect to find an electric turbo under that imposing hood, too.

2013 Subaru WRX Special Edition

Two months ago, I was carving pumpkins in a canyon - last week, I was carving canyons in a pumpkin. I genuinely prefer the latter.
It's hard to miss the 2013 Subaru WRX Special Edition. The twins (the automaker is offering the package on both the WRX and its higher-performing STI sibling - just 300 copies in total) arrive in Tangerine Orange paint with Jet Black wheels, black exterior mirrors and black front fender badges. The purely cosmetic upgrades are carried inside the cabin with black cloth upholstery contrasted with orange stitching on the seats, doors, shift boot and piping on the floor mats.
After a day, I completely forgot about the controversial orange paint (you either love or hate its burnt pumpkin color) and focused on the simple joy of driving the rally-inspired Subaru WRX.