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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Subaru readies BRZ RA Racing for Japanese trackdays

As if we needed any more reasons to take a Subaru BRZ to the track, Subaru has just announced that it will be producing a racing-spec version of the car straight from the assembly line. The only problem is that the BRZ RA Racing is being offered for the Japanese domestic market only, and won't be visiting any road courses in the US any time soon.
To get the BRZ ready for some serious track time, Subaru added brake ducts beneath the front fascia, removable tow hooks and an oil cooler behind the grille. Inside, the car gets a factory six-point roll cage (including custom-fit floor mats) and a four-point race harness for the driver. Now we get to pricing where US enthusiasts will get even more miffed. The entire suite of racing add-ons increases the BRZ's price by 31,500 yen, which converts to less than $350 US; the total price of the car converts to right around $31,500 US.
There is a brief press release posted below, which has been translated (somewhat poorly) by Google.

Subaru funds Center For Pet Safety crash testing for dogs [w/video]

Crash-testing new vehicles to evaluate their ability to keep humans safe in accidents is nothing new, but thus far there has been little in the way of crash testing for dogs. Subaru, a company that portrays itself as pet friendly, hopes to raise awareness on the issue of pet safety by funding initial crash testing by the nonprofit Center for Pet Safety, Automotive News reports.
Real dogs were not used in the crash tests; three dummy dogs representing a 25-pound terrier, a 45-pound border collie and a 75-pound golden retriever were used. There are a variety of devices for sale that are supposed to restrain dogs from entering the front-seat area and distracting the driver - tethers, cages, nets and crates - but their effectiveness in a crash is unknown.
In Subaru's crash test, performed at a Virginia laboratory that tests child seats on a device that speeds down a track and stops abruptly, the results show that devices such as dog tethers are prone to break in a crash, sending the dog rocketing into whatever is in front of it. Rather alarmingly, the organization reports a 100-percent failure rate. In other words, "None of the harnesses were deemed safe enough to protect both the dog and the humans in the event of an accident." Yikes.