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2015 Subaru Outback wading into NY show fray

The current-generation Subaru Outback was never going to win any beauty contests with its blend of rugged SUV looks and station wagon design. Still, it's found lots of fans - even five years after its launch, the Outback was Subaru's second-highest selling model in 2013. With the reveal of the next-generation 2015 Legacy at the Chicago Auto Show, it should be no surprise that Car and Driver says Subaru will reveal the next Outback at the New York Auto Show in April.
If previous generations are any indication, the next Outback will likely borrow liberally from the new Legacy, including its platform and engines. In addition to its five-door, station wagon design, the Outback will almost assuredly feature added body cladding and a higher ride height than the Legacy. Subaru's big push with the new Legacy will be to improve interior quality and comfort with liquid-filled engine mounts, an acoustic glass windshield, increased sound deadening, new infotainment systems and new safety tech. All of these will probably appear in the Outback as well.
After its rumored New York reveal, the 2015 Outback is expected to go on sale around the same time as the new Legacy in the summer of 2014.

Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.