2003 Subaru Impreza Wrx on 2040-cars

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Are you the Subaru WRX Concept for New York?

When Subaru dropped a hint about bringing an "all-new performance concept car" to the New York Auto Show this year, we immediately started hoping and praying that a conceptual iteration of the next WRX was in the offing. Looks like that might have paid off. While no official word has yet been written or uttered from Subaru, a French website called Blog Automobile has released a gallery of images that would seem to spill the beans about the WRX Concept.
If the leaked images are correct - and they look awfully complete and well done if they're not - WRX styling is taking a turn for the handsome. The sleek sedan in these images has all of the cues that we've come to expect from our rally-ready Imprezas: a dominating hood scoop and very wide stance with beefy wheels, and seems to miss only the rear wing to fit the perfect WRX stereotype. (And, yes, it should have gold wheels.)
There's no press release to be found, but the source is citing specifications as if it knows what it's talking about. We're told that 275 to 300 horsepower are the likely output of the turbocharged boxer four-cylinder engine, and that brakes with ventilated discs and six-piston calipers are there to haul the all-wheel-drive Scooby down from speed. If our earlier reporting is correct, we might expect to find an electric turbo under that imposing hood, too.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru WRX and STI meet at the dyno with interesting results

Road and Track recently put the 2015 Subaru WRX and the 2015 WRX STI through a battery of dyno tests to find out not only how much difference there is between their two engines, but what kind of differences there are. The WRX gets the company's new FA20 2.0-liter boxer four-cylinder engine with features like a twin-scroll turbocharger, direct injection and variable valve timing on its two cams. The WRX STI stands pat with the older EJ-Series motor, meaning a 2.5-liter boxer four-cylinder with port fuel injection and carryover turbo lag. Subaru pegs the $26,295 WRX at 268 horsepower, 258 pound-feet of torque and an "extremely conservative" 0-60 mile per hour time of 5.4 seconds. The $34,495 STI clocks in at 305 hp and 290 lb-ft with a 0-60 mph time of 5.1 seconds. Ok, fight.
R&T's dyno runs sussed power numbers at the wheel of 223 hp and 245 lb-ft for the WRX, 247 hp and 243 lb-ft for the STI, then went on to demonstrate in numbers what everyone knew: that the WRX consistently puts out more of its torque earlier than the STI and achieves full boost almost three seconds quicker. On the other hand, on the track, the STI was also shown to have a conservative official 0-60 mph time, stopping the timer at 4.8 seconds compared to the WRX's 5.2 seconds.
The mag says it has comprehensive results coming from its "complete battery of tests," but for now, you can scrutinize their dyno charts and let the battle continue about which one you'd rather put your money down for.