2015 Subaru Forester 2.5i on 2040-cars

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2015 Subaru WRX STI goes for the gold [w/video]

If the all-new 2015 Subaru WRX has taken a good thing and made it great, then this should be, well, greater. Meet the range-topping WRX STI, packing more power, a decidedly more aggressive suspension tune, beefier looks, a giant wing and (woo!) gold wheels.
Those spiffy BBS wheels and WRC rally-ready matching WR Blue paint won't necessarily be around forever, though - Subaru is offering this package (along with unique interior trim) on the STI Launch Edition, limited to just 1,000 units. And cool as it may look, there's far more to love about the new STI package.
Power comes from a 2.5-liter turbocharged boxer four-cylinder engine, sending 305 horsepower and 290 pound-feet of torque to all four wheels via a six-speed manual transmission. (Launch Edition models even get a short-throw shift kit, which will likely be available as a dealer-installed accessory thereafter). Unlike the standard WRX, a do-it-yourself 'box will be the only transmission available. Subaru is employing its new - *ahem* - Multi-Mode Driver Controlled Center Differential version of the Symmetrical All-Wheel Drive, which, in addition to a standard 41/59 torque split, uses things like torque vectoring, and, when put in manual mode, allows the driver to select one of six center differential locking levels. In other words, the STI should be incredibly sharp on the road - sharper than ever before.

Subaru Viziv 2 presages Tribeca replacement with diesel hybrid tech

Subaru is in the middle of a new product bonanza. It has recent replacements for the Impreza and Forester at dealers, and soon we're getting the WRX, Legacy and if rumors are right the new Outback as well. Now, there are rumblings that there could be two more models from the Japanese brand on the way with styling inspired by the Viziv 2 concept from the Geneva Motor Show.
According to a company insider speaking with Motor Trend, the crossover concept shows the way for the brand's future design language. The shape would be used on a smaller CUV that is still being kept quite secret, and a second, larger one that would replace the recently axed Tribeca. The bigger model is the first priority and is planned as a new technology showcase.
It's rumored to use a turbodiesel, four-cylinder boxer engine that would be boosted with one electric motor on the front axle and two at the rear, with a plug-in hybrid system sourced from Toyota. It should provide a great mix of torque and fuel economy. A smaller flat-six engine would be a second powertrain option. Though the Viziv 2 concept only seats four, the production version would probably offer three rows.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.