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Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

2018 Subaru WRX STI Type RA First Drive Review | A taste of Japan

PALM SPRINGS, Calif. — Last year, Subaru set a record for the fastest sedan lap at the 'Ring in a race-spec STI Type RA, which completed nearly 13 miles in less than seven minutes. The new 2018 Subaru WRX STI Type RA is inspired by that record-breaker (and those before it), and it will finally come to the United States as a special edition limited to just 500 units. We traveled out to the California desert to test it on mountain roads, as well as a recently built private race track at the Thermal Club. Record Setting Pedigree Subaru built its first "Record Attempt" (that's what the RA stands for) vehicle in 1988, a Subaru Legacy that drove more than 62,000 miles over 18 days at an FIA track in Phoenix. Since then, Subaru has introduced a number of WRX/STI Type RA models, with several attempts to set record laps at the Nurburgring. While Japanese customers got the opportunity to buy consumer versions of the Type RA, fans in the United States never did. Until now. The nameplate finally comes to the rest of us, improving upon an already potent, all-wheel-drive performance sedan for the everyman. The STI already offers 305 horsepower, a forgiving torque vectoring system, and that big, beautiful wing to set it apart. The Type RA takes this even further, providing more refined performance from a familiar package. The cars are currently being built, and will arrive in dealerships soon. Special Equipment Compared to the standard STI, the Type RA is about 68 pounds lighter thanks to a carbon roof and rear wing, BBS 19-inch forged aluminum alloy wheels, the deletion of the rear armrest and swapping of the spare for a tire repair kit. The lighter roof also helps to lower the center of gravity by a fraction of an inch. Other exterior changes include signature STI Cherry Blossom Red highlights on the grille and rear bumper, a front spoiler, black mirrors and Type RA badging. It only comes in three paint colors: WR Blue Pearl, Crystal Black Silica and Crystal White Pearl. Inside, it gets an ultrasuede steering wheel, short-throw shifter, red push-button ignition and a serialized plate to indicate its rarity. Under the hood, the Type RA benefits from strengthened pistons and sodium-filled exhaust valves that better withstand high temperatures, which is important as the number of laps ticks higher on track day. It gets revised ECU tuning, and lower-restriction air intake and exhaust. Finally, it has a 4.5 percent lower third gear ratio.

Autoblog Podcast #372

Episode #372 of the Autoblog podcast is here, and this week, Dan Roth and Chris Paukert are joined by Peter Leung of RichlandF1 to talk Formula One, the impending demise of Bertone, and Honda spinning Acura off into its own division. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #372: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Bertone goes bust Mercedes F1 Power Unit Honda spinning off Acura In the Autoblog Garage: 2014 Jeep Cherokee Limited 2015 Subaru WRX STI 2014 Land Rover Range Rover Autobiography Hosts: Dan Roth, Chris Paukert Guest: Peter Leung Runtime: 01:37:41 Rundown: Intro and Garage - 00:00 Formula 1 - 26:39 Bertone - 50:42 Acura - 01:02:19 Q&A - 01:14:38 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Design/Style Marketing/Advertising Motorsports Podcasts Acura Honda Jeep Land Rover Subaru