1999 Subaru Forester L Wagon 4-door 2.5l on 2040-cars

Auto blog

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

2015 Subaru WRX: Introduction

"As far as street-legal rally cars go, there's still nothing better than a WRX." I wrote that line following my first drive of the 2015 Subaru WRX late last year - one of the better motoring experiences I had in 2013. Sure, a particularly involving drive route helped, but I don't want to sell the new Subaru short: it's a seriously good car - easily one of the sharpest, best-driving little turbos available today.
When I drove the even hotter 2015 WRX STI in January, it was a similar love-fest. The STI is infused with all of the WRX's greatness, but it's sharper, meaner, and on good roads (and race tracks), the winged wonder is really outstanding. But because of its higher price tag, less forgiving suspension tuning, and only marginal performance increases, I'm convinced that the STI isn't the best WRX for the money. And much as I love it, I just don't think I'd ever buy the STI over its more sedate sister (though I totally understand why others might).
So when it came time to add a new long-term car to the Autoblog fleet, many votes were cast in favor of the WRX. There was a lot of debate about whether or not to get the standard version, or the mightier STI. But at the end of the day, my argument that the basic WRX is the better daily driver - nee, one of the best all-around, all-weather performers money can buy - carried the day.

2015 Subaru WRX STI photos hit the web early

Wing? Check. WR Blue? Yep. Gold wheels? Aw, yeah. Ladies and gentlemen, meet the 2015 Subaru WRX STI, which has leaked out ahead of its Detroit Auto Show debut, courtesy of Mexican website Terra Autos.
We don't have any firm details to go on, but as we reported earlier, the STI is expected to use a turbocharged, 2.5-liter boxer four producing something like 300 to 305 horsepower and 290 pound-feet of torque. (Note: The standard WRX uses a new, Forester-derived 2.0-liter engine.) Expect the usual host of STI fitments, including a more performance-oriented suspension tune and upgraded brakes, but don't expect a five-door variant - like the WRX, the STI will be a sedan-only affair.
Check out the leaked shots of the new STI in the gallery above, and stay tuned for all of the official details next week.