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Subaru mulls motorsports return, nixes small CUV plans

The Subaru WRX STI breaking the automotive lap record at the Isle of Man might be just the beginning of the headlines trumpeting a Subaru racecar. According to the latest rumors, the Japanese brand is looking at taking motorsports more seriously in the future. That could possibly even mean endurance racing at Le Mans.
According to Auto Express, the brand is mulling a greater participation in motorsport, but the big question is where. The World Rally Championship isn't a certainty because it now favors smaller cars like the Volkswagen Polo. Subaru still competes in series like Rally America and Global Rallycross, but there are bigger stages to play on.
What's interesting, is that this commitment to motorsports comes right as the automaker is denying plans to build a small CUV for its passenger car lineup. According to Auto Express, the company has no intention of developing a crossover smaller than the current XV Crosstrek. Even if the sales are there, it would just cost too much to develop. In the US, at least, the XV is doing great with sales up 42 percent in July.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

2014 Subaru Forester gets big nod of approval from Consumer Reports

While more and more buyers seem to be opting for the functionality of car-based crossover vehicles every day, it's rare that your read much in the way of passionate praise for one. And, while Consumer Reports doesn't exactly lavish written paeans on the Subaru Forester in its latest review - that's just not its style - it did give the CUV a remarkably high overall score.
Praising its excellent fuel economy, visibility, roomy interior and a whole lot more, the testing publication bestowed an overall score of 88 out of 100 on the Forester. That's a really excellent number for just about any vehicle, but it's also a top-of-the-class mark for the Forester's small CUV division. Just about the only major gripe was that of ride quality.
Most of the direct competitors to the Forester have earned CR marks in the mid-70s. The Honda CR-V is some 11 points behind, for instance, while the Toyota RAV4 and the Mazda CX-5 earn scores of 75 and 74, respectively.