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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

GM nixes fleet-only Chevy Captiva Sport

Well, guys, it looks like Saturn is finally dead in the United States once and for all. According to Automotive News, Chevrolet has discontinued production of its fleet-only Captiva Sport - a rebadged Saturn Vue - after three years on the market. The very last US-spec Captiva Sport was built in Mexico in August. GM will still produce the vehicle for sale in the Mexican market, as well as for export.
GM initially offered the Captiva Sport for rental fleets as a way to free up capacity for the sightly larger Chevy Equinox and GMC Terrain crossovers, which, according to AN, had been in short supply. The Captiva Sport also did a nice job protecting the resale values of its other similar-sized CUVs because they didn't have to play in the fleet market. But with Chevrolet preparing to launch its subcompact Trax CUV in the US, the automaker will soon have a clear, three-tier crossover lineup without the Captiva Sport. The Trax fills out the bottom end, followed by the Equinox and the seven-passenger Traverse.
For now, renters seeking a taste of 'Classic GM' will have to whet their appetites with the fullsize Impala Limited.

NHTSA opens safety investigations into Toyota, GM and Honda crossovers

The National Highway Traffic Safety Administration is evidently keeping itself very busy these days, as the federal agency has just announced it is launching or renewing investigations into Toyota, Honda and General Motors crossovers.
2006-2008 model year Toyota RAV4 crossovers are under review for allegations of rear tie-rod rust which can result in failure. NHTSA also said it is probing some 35 complaints about 2005 Honda Pilot models with inappropriate activation of the vehicles' stability control system. The alleged malfunction can cause the vehicles to slow down or stop in bad unsafe situations. At the moment, NHTSA is reviewing a petition regarding the Pilot issue, a move that will determine whether it needs to open a full-blown investigation.
In addition, Saturn Outlook and GMC Acadia three-row crossovers built in 2007-2009 are getting looked at for "loss of low beam headlamp" function. One complainant said the wiring in his Outlook overheated and melted. NHTSA says it has received 415 complaints about the problem and a GM spokesman confirmed that the automaker already started a "Customer Satisfaction Program" in December to address the issue.