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Rolls-Royce Phantom to soldier on through 2020?

The more a car costs, the less frequently it's replaced - usually. Take, for example, the Bugatti Veyron. It's one of the most expensive cars on the market, and it's been there for eight years now. Eleven years passed in between the launch of the Ferrari Enzo and that of its successor LaFerrari. Now comes word that the Rolls-Royce Phantom could stick around essentially unchanged until the year 2020.
The report comes from LeftLaneNews, which cites Rolls-Royce communications chief Richard Carter in stating that the Phantom isn't going anywhere fast - despite its massive 6.75-liter V12 engine. The Phantom is the car that essentially relaunched the brand under BMW ownership way back in 2003. It has since spawned long-wheelbase, coupe and convertible models, and underwent a few minor upgrades in 2009. It may yet get another series of enhancements before it's replaced entirely, but don't expect anything drastic within the next half-dozen years or so.
For what it's worth, Rolls-Royce has other things to focus on, and we don't just mean an endless parade of special editions and one-offs for emerging luxury markets in Asia. After launching the Ghost, the company followed up with the Wraith coupe and is said to have a convertible version in the works. An SUV is reportedly under consideration, as is a sixteen-cylinder roadster. But that's not even why the Goodwood-based automaker is stretching out the Phantom's lifecycle like it did its wheelbase: the average Phantom buyer pays a good half million for their new ride, and they wouldn't be too happy to see it replaced quite so soon.

Rolls-Royce reveals Ghawwass edition Phantom Coupe

This is the Rolls-Royce Phantom Coupe Ghawwass Bespoke Edition, the latest car to join the long and distinguished line of Rolls-Royce limited editions that have arrived over the years. With that in mind, we'll allow you one guess as to what market this limited edition is destined for.
If you said the Middle East, which is almost always the answer when talking about ultra-limited, special editions of the world's finest luxury and sports cars, then give yourself a pat on the back. As for that name, "Ghawwass" is the Arabic word for diver, and attaching it to the Phantom Coupe is meant to celebrate "the traditional method of collecting pearls from the Bahrain pearl banks," according to Rolls-Royce's Facebook page, where these pictures were posted.
Considering its nautical namesake, the color scheme of the Phantom Ghawwass makes a lot of sense, with a Turchese Blue exterior and a tan and Turchese interior that brings to mind bright blue water and sand. The veneers are pearl - although we can't see them in this photoset - befitting the car's inspiration, while a Dhow, a traditional Arabic sailboat, can be found in the coachline and stitched into the headrests.

Is your brain predisposed to make you love Rolls-Royce?

XCAR has taken a look at what could very well be one of the most quintessential British cars ever built: the 1973 Rolls-Royce Corniche. The question at hand is whether or not expensive luxury items like artisan foods, designer clothing and yes, high-end automobiles are worth their monetary cost. Do they bring some undefined additional value to the table over their low-buck counterparts, or are they simply an excellent way to part a fool from his dollar bills? While the video below can't comment on four-course meals or $400 jeans, our valiant host does have a word or two on the joy a Rolls-Royce can bring to your life.
That's even true of a model like the '73 Corniche. Built during one of the darker days of the company's history, the convertible was designed and manufactured by an automaker on the verge of collapse. Still, it manages to hold on to that essential spirit of luxury so crucial to the Rolls-Royce brand. Check out the video below to see what we mean.