2004 Rolls-royce Phantom on 2040-cars

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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce's future models will be electric-only starting in 2030

Rolls-Royce's first series-produced electric car, the Spectre unveiled in 2022, won't be its last. The BMW-owned company announced that every new car it launches after 2030 will be electric-only, though it stressed that there's still space in its range for V12-powered models. "All future Rolls-Royces, new ones, will be only electric while maintaining what Rolls-Royce stands for," company boss Torsten Muller-Otvos told British magazine Car. He added that this thinking explains the Spectre's overall design. "That's why we also decided to go with classical Rolls-Royce proportions. It needs to look like a Rolls-Royce: monolithic, great stature, it carries proudly the pantheon grille. It drives like a Rolls-Royce, it accelerates like a Rolls-Royce, it wafts like a Rolls-Royce ... it has all of the same materials — while being electric," he said. That doesn't mean that Rolls-Royce's design department is stuck in a rut. The modular platform that underpins the Spectre (pictured) will serve as the foundation for other EVs, and Muller-Otvos told Car and he's open to experimenting with "very different technologies" and "different shapes," though he stopped short of providing specific details. "[Electric technology fits perfectly with the brand," he opined. Rolls-Royce expects the Spectre will be able to drive for up to 260 miles on a charge. That's not much, but the company explained driving range isn't a big concern for its customers. They mostly use their cars in urban centers and they're able to charge at home and at work. If you're saving up for a V12-powered Rolls-Royce, it's not too late. "I still foresee a very good business for us in future for Cullinans, for Ghosts," noted Muller-Otvos in the same interview.

Rolls-Royce is officially in the SUV business

This might be the most brand-appropriate announcement ever for a previously unthinkinable vehicle, complete with a press release titled like a royal edict. After saying a month ago that it would decide on building an mixed-terrain hauler by the end of the year, Rolls-Royce issued a press release entitled, "An Open Letter from the Chairman and Chief Executive of Rolls-Royce Motor Cars on the Subject of a New Rolls-Royce." Let's hold on a second while the sound of trumpets dies down. Nowhere among its 453 words will you find the acronym "SUV," nor the words "sport" or "utility." You will find talk of "an all-new Rolls-Royce," "a high-bodied car, with an all-new aluminum architecture," "a vehicle that can cross any terrain," and references to Lawrence of Arabia traversing mountain ranges and "the vastness of unexplored deserts" and the founders' "rigorous overland adventures," complete with sepia photos. And then there's this: "History sets our precedent and our future calls us to action." Let's hold on a second while the applause dies down. We don't know when we'll see it - Rolls-Royce says it plans to take its time getting it right, to create a vehicle that is "Effortless ... Everywhere." We would believe any date we read about, though; not even two years ago we were told a Rolls-Royce SUV hadn't even been discussed since such a vehicle couldn't fit into the brand ethos, not even a year ago the company's head designer had narrowed it down to "a shooting brake, not a crossover with a sloping roof. A proper SUV," with the Ghost platform for support and a speculated release date of 2017. If they brought a near-production-ready sample to the Frankfurt Motor Show this year, we wouldn't be surprised. We sincerely hope that, like the image, it comes with a man to shovel any obstacles out of the way. Gather round the dais and enjoy the press release below. It's a whole new world. Related Video: AN OPEN LETTER FROM THE CHAIRMAN AND THE CHIEF EXECUTIVE OF ROLLS-ROYCE MOTOR CARS ON THE SUBJECT OF A NEW ROLLS-ROYCE 18.02.2015 -- The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equalled and continues to be hailed as 'The Best Car in the World' by our customers and media alike.