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BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Latest Rolls-Royce Wraith teaser reveals fastback form

In its fourth and final teaser before the 2014 Wraith is introduced next week, Rolls-Royce has released another image of the car showing a distinct fastback appearance. We've seen this car teased in its profile before, but that image had a heavy shadow over the rear of the car obscuring what should be the Wraith's defining element.
Rolls-Royce motorcars aren't exactly known for having overtly sporty proportions, but this could all change with the Wraith's styling. Judging by the teased drawing and official words from Rolls-Royce, the coupe's roofline will flow practically in a straight line from the A-pillar back to the rear of the car. With such a design, the Wraith could well become one of the world's most elegant and expensive hatchbacks, though it may also have a conventional hinged trunk opening.
Over the last month, we've also seen a rear shot of the car as well as glimpse of what the interior has in store, but the two images showing the car's profile give us our best idea of what to expect when the car is unveiled at the Geneva Motor Show. Until then, you can check out our winter testing spy shots and read a brief quote from Rolls-Royce design director Giles Taylor in the press release posted below.