2011 Rolls Royce Ghost Base Sedan 4-door 6.6l on 2040-cars

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Rolls-Royce releases another shadowy look at new Wraith

Rolls-Royce has dropped a third teaser for its upcoming coupe that we'll be seeing in a few weeks at the Geneva Motor Show. A couple of weeks ago, we saw the 2014 Rolls-Royce Wraith in a shadowy profile shot, and now we're getting an (admittedly limited) idea of what the rear of the car will look like.
As suggested by a recent set of spy shots, the 2014 Wraith should have a rear-end styling very similar - if not identical - to the Rolls-Royce Ghost, which this car is a coupe version of. In typical Rolls-Royce fashion, the British automaker promises that this new model will deliver plenty of power, style and drama, though it's declining to get more specific about what that power is (other than to say it will be "more than ample"). We have no indication that the engine won't be the 563-horsepower, 6.6-liter V8 that's in the Ghost, but we'll have to wait until next month to find out for sure.

Rolls-Royce considering carbon coachbuilding?

There's any number of applications in which you might expect to find carbon fiber on an automobile, but a Rolls-Royce is not one of them. That could change in the near future, however, as the super-luxe auto marque is reportedly looking into using the lightweight material on a range of special models.
The idea, according to Edmunds, would be to rebody certain models in carbon fiber as a sort of in-house coachbuilding operation for discerning customers looking for something a little different from what the neighbors in the next mansion or ivory tower over have in their gold-paved driveway. While the carbon-fiber bodywork might help shave off some of the weight from a range of cars that tip the scales at 5,500 pounds or more, the principal notion here is exclusivity.
The business case for these bespoke automobiles apparently stems out of two developments. For one, the vast majority - over 90 percent - of Rolls-Royce customers opt for some manner of customization or another. For another, parent company BMW has been working hard to reduce the cost of carbon-fiber production in particular for the new i3, and that expertise could turn these premium-priced creations a greater cash cow for Rolls-Royce than the development of a sport-utility vehicle ever could.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.