2014 Ram 3500 Slt on 2040-cars

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Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Ram to go on a Rampage with new small pickup?

When people look back at today's automotive industry, what do you think they'll remember us for? The emergence of hybrids? Ever more expensive and exotic supercars? The dawn of the self-driving car? All likely scenarios, but so is the blurring of lines between one bodystyle and another, giving rise to hardtop convertible coupes and crossovers of every shape and size. But one bodystyle the North American auto industry has stayed largely away from in the past couple of decades is a car nose and chassis with a pickup bed.
It's a bodystyle immortalized by the Chevrolet El Camino, but with few exceptions, we haven't seen too many of these automotive platypuses in recent years on our turf. Subaru tried with the Baja and the low-volume Honda Ridgeline soldiers along largely unchanged, but the genre's biggest adherents are still Down Under, where ute versions of the Holden Commodore and Ford Falcon live. With a few other examples scattered to the four corners of the earth, that's really about it. But if these spy shots are anything to go by, it looks like Fiat Chrysler Automobiles could be working to bring it back.
Spied undergoing testing in Michigan, what we appear to be looking at is a heavily disguised Fiat Strada being prepared - like the Fiat Ducato-based Ram ProMaster and the smaller Doblo-based ProMaster City - for Stateside duty as a Ram product. The Strada, for those unfamiliar, is a product of Fiat Automóveis in Brazil and is based on the Palio economy car. The nameplate has been around South America since 1996 and was originally designed by Giorgetto Giugiaro (long before Volkswagen monopolized his talents), and takes a more rugged approach in the form of the Strada Adventure.

Ram Truck digs in with Laramie Longhorn-inspired Case backhoe

Some combinations seem natural immediately like chocolate and peanut butter, but others take a little more consideration before they begin make sense. That is exactly the situation with the new partnership between Ram and heavy equipment-maker Case to build a one-of-a-kind Ram 3500 with a matching, customized Case 580 Super N Wide Track Backhoe. The unique combo is currently on display at the CONEXPO-CON/AGG 2014 show in Las Vegas, NV, and afterwards will go on tour for the rest of the year at Ram- and Case-sponsored events.
While it is undoubtedly odd to see a modified backhoe, it almost gets cool when you se the interior. Both vehicles the same two-tone gold and black paint scheme, and the backhoe's cab has been refinished to match the truck with shades of brown leather, Laramie badges and chrome trim. If you have to be in a backhoe, this one looks like the one to choose. Plus, this might be the first backhoe ever with chrome wheels.
The truck that the backhoe is attached to a Ram 3500 Laramie Longhorn Crew Cab 4x4 with a 6.7-liter Cummins Turbo Diesel with 850 foot-pounds of torque, plus an improved transfer case and heavy-duty transmission. Like its matching heavy equipment friend, the truck is also supposed to offer a mix of luxury and working ability. Scroll down for the full press release on this very curious combo.