2014 Ram 3500 Laramie on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Ram readying radical two-way split tailgate?

Ram may be preparing a new sort of tailgate that could rethink the way we access the bed of the company's pickup trucks. Rather than the typical fold-down tailgate that we know so well, patent drawings show a tailgate that combines the functionality of a traditional fold-down design with a 50/50 split that can, individually, be opened like a barn-door design or dropped flat like a standard tailgate.
Now, Ram is far from the first to toy around with something like this. The most obvious example is the Honda Ridgeline, which features a single-piece tailgate that is double-hinged so that it can open traditionally or be swung out to the side. The big news here is the split and the fact that each half can be used independently of the other. Unlike the Honda, the individual halves would be operated via touchpads.
The implications of this new design aren't entirely clear right now. It seems possible that the rendering could just be for a concept vehicle, but production is certainly possible as well - Ram has shown a real willingness to innovate in the pickup segment as of late, with features like coil-spring rear suspensions, light-duty diesels and the Ram Box bedside storage system.

YouTube tallies votes for this year's top five Super Bowl spots [w/video]

When we asked you to tell us which of this year's 16 car-themed Super Bowl commercials you liked best, you chose the Farmer commercial from Chrysler Group, advertising the Ram trucks, over Audi's Prom commercial in second place. Turns out the voters in YouTube's Ad Blitz poll agreed, voting the same commercial to the number one spot from among the field commercials in every category.
From there, however, they went in a totally different direction. Budweiser's The Clydesdales spot came second, Samsung's The Next Big Thing took third. The Jeep Whole Again ad scored fourth in the YouTube poll, fifth in our poll of auto commercials, and the Hyundai Team spot got fifth from the YouTubers, but ninth in our poll.
The voting results don't match up with the viewing numbers, though - while Farmer has more than 13 million views, The Next Big Thing is well beyond 21 million. You can read the press release below and see all five spots, lined up for you, one more time.