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Marchionne: Midsize pickup still not in the cards; Ram 1500, Jeep Wrangler could use aluminum

During the Fiat-Chrysler briefings on Tuesday, Reid Bigland, head of Ram Trucks, outlined the new product plans for his brand, including confirmation that an all-new light-duty Ram 1500 will launch in 2017. From there, discussions spun off in two directions, with the main questions being: will Ram build a midsize pickup? And, following Ford's move to extensively use aluminum in its new 2015 F-150, will Chrysler be using this weight-saving material for the next round of its fullsize truck, as well?
"I think there is room for a Ram 1000," Fiat-Chrysler CEO Sergio Marchionne (pictured above) told members of the media, saying this is a conversation the automaker has been having internally for several years now. "We've tried this ... we've actually taken it to clinics," Marchionne stated, adding that the "response has been lukewarm."
"I have better use of aluminum in this house than a pickup truck." - Sergio Marchionne

Ram 1500 to get V6 diesel engine later this year

Happy Valentine's Day, diesel lovers! Chrysler announced today that the Ram 1500 will offer a light-duty diesel engine when it goes into production this fall. Using the same turbocharged 3.0-liter EcoDiesel V6 recently introduced in the 2014 Jeep Grand Cherokee, the Ram 1500 is expected to get even better fuel economy than the current 2013 model's best-in-class 25 miles per gallon on the highway.
Power output has not been released for the Ram 1500 EcoDiesel, but in the Grand Cherokee, this engine produces 240 horsepower and 420 pound-feet of torque, and it will be paired with Chrysler's eight-speed automatic transmission. This has definitely been a busy and exciting year for the Ram division, bringing home major awards such as the 2013 North American Truck of the Year, 2013 Motor Trend Truck of the Year and 2013 Truck of Texas not to mention the recent announcement that the Ram HD models will offer a best-in-class towing capacity of 30,000 pounds - all of which is pointed out in the press release, below.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."