2012 - Ram 3500 on 2040-cars

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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

2020 Ram 1500 EcoDiesel First Drive | To be continued …

DULUTH, Minn. — Ram gave us a new generation of its 1500 pickup for 2019, and weÂ’ve already had a lot of fun with it. WeÂ’ve driven the V6 and the Hemi V8 versions. WeÂ’ve tried it with and without the eTorque mild hybrid system. WeÂ’ve sampled the humble Tradesman, the rambunctious Rebel, the well-rounded Big Horn and Laramie, and the high-lux Limited. But now we get to sample one of the most anticipated updates, this one made for the 2020 Ram 1500 lineup: the third-generation EcoDiesel engine. With plenty of miles already spent with the new 1500 over the past year, we know the fresh generation of the Ram full-size pickup is already an overachiever. Its interior is class-leading, the ride is surprisingly comfortable, and the 1500Â’s handling is surprisingly agile for its size. So weÂ’ll focus on the heart of the matter: the new engine, starting out in a Rebel for a cruise around Duluth. Slated to go on sale later this year as a 2020 model, this is the third generation of the light-duty turbo-diesel engine, and it has undergone a significant  overhaul. The result is that this 3.0-liter V6 provides 260 horsepower at 3,600 rpm and an impressive (not to mention class-leading) 480 pound-feet of peak torque at 1,600 rpm. In addition, the EcoDiesel allows for up to 12,560 pounds of towing, and a 2,040-pound payload. If weÂ’re keeping score — as we know truck fans are — the Duramax diesel in the 2020 Chevy Silverado and GMC Sierra makes 277 hp (points to GM) and 460 lb-ft, with towing and payload yet to be announced. The Ford F-150 Power Stroke provides 250 hp and 440 lb-ft, with 11,400 pounds towing and 2,020 pounds of payload. Ram hasnÂ’t announced fuel economy yet, so the DuramaxÂ’s 23 mpg city and 33 mpg highway are the figures to beat, while the FordÂ’s gets up to 22 city and 30 highway in 2WD guise. Ram spokespeople wouldnÂ’t budge on providing fuel economy hints, but RamÂ’s U.S. marketing director Mike Koval promised the EcoDiesel would be “very competitive” here. To be continued Â… RamÂ’s new EcoDiesel aims to perform better in all the major areas consumers care about – power, fuel economy, and NVH. To help with all three, the new motor includes low-friction turbo bearings, lower-pressure exhaust gas recirculation, lighter pistons, and a 15-pound-lighter engine block. At idle, the EcoDiesel is muted, with a bassy patter typical of a diesel — no surprises there. Sitting still, the truck is very quiet.

Ram readying radical two-way split tailgate?

Ram may be preparing a new sort of tailgate that could rethink the way we access the bed of the company's pickup trucks. Rather than the typical fold-down tailgate that we know so well, patent drawings show a tailgate that combines the functionality of a traditional fold-down design with a 50/50 split that can, individually, be opened like a barn-door design or dropped flat like a standard tailgate.
Now, Ram is far from the first to toy around with something like this. The most obvious example is the Honda Ridgeline, which features a single-piece tailgate that is double-hinged so that it can open traditionally or be swung out to the side. The big news here is the split and the fact that each half can be used independently of the other. Unlike the Honda, the individual halves would be operated via touchpads.
The implications of this new design aren't entirely clear right now. It seems possible that the rendering could just be for a concept vehicle, but production is certainly possible as well - Ram has shown a real willingness to innovate in the pickup segment as of late, with features like coil-spring rear suspensions, light-duty diesels and the Ram Box bedside storage system.