2017 Ram 2500 Big Horn on 2040-cars

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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Ram thinks EcoDiesel will lure small-pickup buyers into fullsize 1500

One of the more curious developments at the Los Angeles Auto Show this week was the return of the Chevrolet Colorado pickup truck. General Motors ended production of the Colorado and its cousin, the GMC Canyon, early last year. At the time, the decision seemed to be the final curtain for small and midsize domestic pickups, as it followed Ford's decision to kill the Ranger and Chrysler's decision to end production of the Dodge Dakota.
Bigland argues the Ram 1500 EcoDiesel is essentially competing for the same buyers as the Colorado.
Does Chevy's revival of the Colorado mean a new dawn for the segment overall? Yes and no. The Colorado's reinvention essentially provides a peek at how automakers tackle the same problem in two different ways. GM's approach is to create a new midsize pickup. Chrysler's approach, on the other hand, would seem to focus more on the prospective buyer than the product itself.

VWerks Ram KTS is a Ram Runner aftermarket-style

Chrysler first introduced us to its Ram Runner exactly two years ago at SEMA, but for buyers of this Raptor-like truck who don't want to go through dealerships for the upgrades, VWerks has just the thing. Looking every bit as mean as the dealer-built Ram Runner, the VWerks Ram KTS gets a wide-body treatment and upgraded off-road performance suspension similar to its Mopar contemporary.
Starting life as your everyday Ram 1500, the Ram KTS on display at SEMA features a beefed-up KORE long-travel suspension system and off-road tires that allows the truck to tackle tough terrain at high speeds. From there, VWerks also added wider front and rear fenders, matte black 17-inch wheels and a Flowmaster performance cat-back exhaust system. For buyers looking for the rough and rugged look of the KTS but not needing the high-speed, off-road abilities, VWerks also offers the Baja Series kit that replaces the performance suspension system with a set of 20-inch wheels.
The VWerks Ram KTS and Ram Baja Series kits are available on any 2009 through 2013 model year Ram 1500, but there is no word on pricing for either kit yet. Scroll down for more information about both kits, and check out the KTS in our live gallery above.