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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

Chrysler 3.0L EcoDiesel V6: Autoblog Technology of the Year finalist

Offering a diesel engine in an American pickup is anything but new - Ford, General Motors and Chrysler all offer excellent and almost impossibly powerful oil-burning engines in their various fullsize trucks. What is new and novel about the 3.0L EcoDiesel, though, is its size, and the variety of vehicles that use it. It's the smallest engine, as far as displacement is concerned, currently offered in a large truck in the US, and, for 2014 and 2015, it is available in the Ram 1500 and the Jeep Grand Cherokee.
Though it may be small, it's got muscle. While 240 horsepower isn't particularly impressive these days, the engine's 420 pound-feet of torque more than makes up for that. The torque rating is even greater force than even the big 5.7-liter Hemi can muster. Chrysler's well-regarded eight-speed automatic transmission makes the most of all that bull-headed pulling power in both the Ram and Grand Cherokee. Chrysler claims the Ram EcoDiesel 1500 can tow as much as 9,200 pounds when properly equipped, which makes it "90-percent of the Hemi with a night and day difference in fuel economy."
Make no mistake; it's that promise of a sizable fuel economy improvement that many long-haul truckers will be most interested in. In the Ram 1500 that we tested for our Tech of the Year competition, the diesel engine costs $2,850 more than the gas-fed V8, and Ram estimates that EcoDiesel buyers will pay off their investment when compared to the Hemi engine in less than three years, which is considerably less time than the 4.5 or so years the average buyer will keep his or her fullsize pickup. The more you drive, the more you'll save, and the math proves equally as effective in the Jeep Grand Cherokee.

Ram 700 by Fiat may be the small truck we've been waiting for

It seems like auto buyers throughout the whole world outside of the United States and Canada have a plethora of small pickups to choose from to fit their needs. In fact, there's one just south of the border that might be perfect for many American consumers - the 2015 Ram 700.
The little, front-wheel-drive pickup is a badge-engineered version of the Fiat Strada, which is also sold in Mexico. The powertrain is limited to a 1.6-liter four-cylinder making 115 horsepower and 119 pound-feet of torque with a five-speed manual gearbox. However, buyers can choose between either a two-door, two-passenger body or a three-door, four-person version (pictured above and right) that's also available with a locking front differential. While the 700 isn't big, the two-door version still offers a cargo capacity of up to 1,554 pounds, and opting for the three-door still allows for 1,433 pounds of goods.
Prices for these little trucks aren't bad either. The two-door is priced at 182,900 Mexican pesos ($13,576 at current rates), while 241,900 pesos ($17,955) gets customers the three-door.