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Chrysler Uconnect gets dealer-activated navigation, new infotainment features

Get in just about any mid-level Chrysler product these days, and you'll see a touchscreen head unit that would be perfect for a navigation system. The only thing is that some of these cars equipped with the head unit for Chrysler's Uconnect infotainment system were not optioned up with navigation at the time of purchase, leaving drivers looking for turn-by-turn directions relying on either an aftermarket nav system or a smartphone. Starting on select new Chrysler products, however, customers with Uconnect will now be able to upgrade to navigation as a dealer-activated option.
Announced at the 2013 Consumer Electronics Show, this new element of Uconnect will allow owners to have an in-dash navigation system installed quickly and easily; Chrysler said that this will be a major benefit for used-car buyers. Unfortunately, it doesn't sound like this system will be retroactive on previous Uconnect head units, but it will launch this year on the 2013 Ram 1500, 2013 SRT Viper and the 2014 Fiat 500L. Chrysler did not announce the expected MSRP to have dealers activate the navigation capabilities.
Another infotainment option for Chrysler buyers is the Uconnect Access system that can allow WiFi, voice text messaging, emergency assistance, remote vehicle operation (such as starting the engine or locking/unlocking the doors) and limited POI searches using Bing. Also introduced at CES, the new Uconnect Access via Mobile system builds on this by allowing users to add in-car apps such as iHeart Radio, Pandora and Slacker by connecting to the system via a smartphone. This system will first be offered on the 2013 Ram and Viper.

Did Ram outsell Chevy Silverado for first time in history last month?

Recently released automotive March sales figures point to a major shakeup in the pickup world. Last month, Ram's trucks overtook the Chevrolet Silverado to become the second-best selling vehicle in the segment for the first time ever.
The Ram pickups outsold the Silverado by 285 units in March. Chrysler shifted 42,532 trucks for the month compared to 42,247 for the Chevrolet fullsize. According the Allpar, this is the first time either Dodge or Ram's pickups have outsold Chevy in a month, and the Bowtie has held down the second place spot in the pickup market since 1978 when Ford took over the top spot. The F-Series remains the market's king, with 70,940 sales in March and 173,358 sold since January.
The results may only be a blip. From January through March, Ram has sold 96,906 trucks versus 107,757 for the Silverado. One month of sales figures isn't enough to call this a trend, but it's certainly an interesting data point.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.