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Ram thinks EcoDiesel will lure small-pickup buyers into fullsize 1500

One of the more curious developments at the Los Angeles Auto Show this week was the return of the Chevrolet Colorado pickup truck. General Motors ended production of the Colorado and its cousin, the GMC Canyon, early last year. At the time, the decision seemed to be the final curtain for small and midsize domestic pickups, as it followed Ford's decision to kill the Ranger and Chrysler's decision to end production of the Dodge Dakota.
Bigland argues the Ram 1500 EcoDiesel is essentially competing for the same buyers as the Colorado.
Does Chevy's revival of the Colorado mean a new dawn for the segment overall? Yes and no. The Colorado's reinvention essentially provides a peek at how automakers tackle the same problem in two different ways. GM's approach is to create a new midsize pickup. Chrysler's approach, on the other hand, would seem to focus more on the prospective buyer than the product itself.

Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Ram 1500 Motor Trend's first back-to-back Truck Of The Year

For the first time ever, Motor Trend has named a back-to-back winner of its Truck of the Year competition, handing the crown to last year's winner, the Ram 1500. Ram's entry to the pickup battle bested a range of new or heavily improved models, including its big brothers, the Ram Heavy Duty and Ram ProMaster van.
Other contenders included the twins from General Motors, the Chevrolet Silverado and GMC Sierra, the Toyota Tundra, the Ford Transit Connect, the Nissan NV200 and the Mercedes-Benz Sprinter. Just how did a truck that technically hit the market in 2012 best a range of vehicles from 2013? With new technology.
MT wasn't testing the same Ram it tested in last year's competition - it was driving the new EcoDiesel V6, complete with an eight-speed automatic transmission. When ran through the battery of testing, the torquey diesel Ram proved to be the victor for its ample torque and excellent fuel economy, while the team at Motor Trend also highlighted its air suspension and overall sense of style and luxury.