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There's an impending shortage of new trucks in America's heartland

URBANDALE, Iowa — Jerry Bill is worried the novel coronavirus could hurt business at the Des Moines auto dealership he runs, but not because of a shortage of buyers for the big Ram pickups on his lot. "Our biggest issue will be if we don't get more inventory," said Bill, general sales manager of Stew Hansen Chrysler Dodge Jeep Ram, which sells around 2,700 new vehicles a year in Urbandale, a suburb of Iowa's capital Des Moines. After a drop in sales in April when consumers stayed home, Bill expects pickup truck sales to end May similar to where they were a year earlier. And if demand remains strong, Bill said he will run out of popular models in June. Fiat Chrysler began slowly restarting Ram truck assembly lines on Monday after a two-month shutdown. The U.S. economy contracted in the first quarter at its sharpest pace since the Great Recession of 2007-2009 because of lockdown measures aimed at slowing the spread of the coronavirus. Economists warn the second quarter will be much worse. Still, far from the lockdowns of states like New York, Michigan or Ohio, dealerships like Stew Hansen have provided FCA and Detroit rivals General Motors and Ford a rare bright spot: strong sales of pickup trucks in America's heartland. Overall U.S. sales of cars and light trucks crashed to the weakest pace in 50 years last month. But sales of big Detroit brand pickups, particularly in southern and western states less affected by the outbreak, significantly outperformed the market, industry executives and analysts said. Pickup trucks are one of the most profitable automotive segments in the world. They account for a huge portion of the Detroit automakers' profits and formed a huge lure for Peugeot, which expects to merge with FCA by early 2021. The pressure is now on to boost pickup truck production and send vehicles to dealers in parts of the country with dwindling supplies. That is particularly true for GM, which is running short of certain truck models after losing 40 days of production to a strike last fall. "If you don't have what someone wants, they can choose to go to another brand," said Cox Automotive analyst Michelle Krebs. 'Easiest swap ever' Detroit automakers in March rolled out large discounts — such as interest-free loans for seven years — to keep vehicles rolling off dealer lots.

Ram 1500 is first full-size pickup to earn IIHS Top Safety Pick+

Fiat Chrysler says the Ram 1500 Crew Cab truck has been named a Top Safety Pick+ for 2019 by the Insurance Institute for Highway Safety, making it the first full-size pickup to earn the sought-after top designation. The rating applies to the 2020 and to current-year models built since May, when equipped with adaptive LED headlamps with high-beam assist, plus Ram’s automatic emergency braking system, a.k.a. forward collision mitigation. The addition of the LED projector headlamps appears to have sealed the deal, as previously tested versions of the 2019 Ram 1500 built after July 2018 but before June of this year earned “marginal” and “poor” marks for headlights, IIHSÂ’s newest requirement to earn the top mark. The truck had otherwise previously earned “good” ratings for all crash tests, including driver- and passenger-side small overlap and side crashes. The headlamps are available on the Laramie and Limited trims.  2020 Ram 1500 EcoDiesel View 46 Photos Ram uses an integrated radar camera module to enable its forward collision mitigation system, which earned a “superior” rating. FCA consolidated the radar and camera components behind the vehicleÂ’s rear-view mirror, which it says helps to simplify the interface and keeps the technology out of harmÂ’s way in the event of a collision. The system, which is also optional, first warns the driver to take action to avoid a collision, then activates the brakes automatically if the driver fails to intervene. Other safety systems available include adaptive cruise control, blind-spot monitoring and ready alert braking. The 1500 also benefits from its patented splayed front frame-rails, which help better manage crash energy in certain frontal collisions. Ram earlier this year rolled out its second-generation 260-horsepower EcoDiesel V6 for the 1500 and Ram 1500 Classic. ItÂ’s one of four engine options for the truck.

Ram introduces 33-mpg Tradesman HFE EcoDiesel

Ram announced Tuesday that its 2021 1500 Tradesman HFE EcoDiesel trim goes toe-to-toe (tow-to-tow?) with the segment's most efficient diesels, offering 23 mpg in the city, 33 mpg on the highway and 26 mpg combined. That's good enough for a first-place tie in the segment, as those numbers now match those of Chevy's Silverado 1500 with the 3.0-liter Duramax oil-burner.  "Ram is committed to innovation and powertrain leadership, and as the no-compromise benchmark for efficiency and performance, we continue to listen to customer input by offering unsurpassed fuel economy," said Ram boss Mike Koval Jr. "The Ram 1500 is America’s most powerful half-ton diesel pickup with 480 lb.-ft. of torque and the most capable light-duty diesel with towing capability up to 12,560 pounds, and delivers up to 1,000 miles of range on a single tank of fuel." From a glance at Ram's specs table, it appears the HFE EcoDiesel configuration (based on a Crew Cab Tradesman with the 5-foot 7-inch bed) is good for 8,210 pounds of trailering and 1,780 lbs of payload. It's worth noting that the Chevy matches the HFE's fuel economy while also providing more towing capability. You can trade the HFE's small fuel economy gain for a bit more towing capability by going to a 3.92:1 rear axle. That will buy you another 1,700 lbs of towing. Even more towing capacity (specifically, the 12,560 lbs maximum quoted above) comes with the Ram 1500 Quad Cab EcoDiesel.  Standard equipment for the HFE includes 20-inch aluminum wheels, a black grille and bumper cover, a tonneau cover, step rails and some perfectly decent cloth seats. The HFE EcoDiesel is available in one of a whopping two finishes: black or white. Exciting. Ram says the HFE will start to appear on dealer lots in the second quarter, and the truck will start at $43,935 (including $1,695 for destination). Related Video: