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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

2019 Ram 1500 shows chrome grille and more production parts

We've seen the 2019 Ram 1500 running around in camouflage a few times already. This time around, we get a good look at some more production parts. This set of spy photos shows a production-ready chrome grille up front, with chrome wheels to match. The shots also give a peek at the Ram's tow mirrors. We've seen the rear end before – including a split tailgate – but these photos give us a good look at the new rear lighting. Previous spy shots also suggest that the Ram will mostly retain its steel body. We also suspect it to arrive with coil springs and an optional air suspension. Rumors suggest the possibility of a turbo-four version, hybrid technology, and even a possible competitor to the Ford F-150 Raptor with a juiced-up V8. Look for the new Ram 1500 to take off the camo at the 2018 North American International Auto Show in Detroit next month. Related Video:

2022 Ram 1500 Laramie now offers Front Lighting Value Package

Were Audi dealers onto something with their Semiconductor Shortage Package? A few days ago, we posted about the Ingolstadt brand's cars adorned by Monroneys featuring the aforementioned package. That line item summarized the vehicle's missing features thanks to global semiconductor woes, and how much money had been subtracted from the MSRP because of the exclusions. Now, Mopar Insiders reports that the Build & Price tool for the 2022 Ram 1500 Laramie includes a Front Lighting Value Package. Choosing the option swaps the Laramie's standard-fit LED headlights and fog lights for halogen headlights and fog lights, saving buyers $495. The image above is a side-by-side of trucks configured with the standard LEDs (left) and the halogens (right). Playing around with the configurator, it appears the change can't be ordered with the Laramie's standard 3.6-liter Pentastar V6. When attempting to add the value package, a dialogue box requires choosing one of the two optional 5.7-liter Hemi V8 engines or the 3.0-liter V6 EcoDiesel, and one of the 8HP75 eight-speed automatic transmissions fitted to those three engines. The Pentastar comes with the 850RE eight-speed auto.  Thankfully, the Front Lighting Value Package is an option; you can get all the way to the end without selecting it. Nevertheless, we're intrigued by the order constraints. Seems to us that a buyer happy with the entry-level engine might prefer to save some dosh on the headlights, as opposed to buyers spending either $2,795 for a V8 Hemi or $4,995 for the oil-burner. And that's before one considers the savings. The luxury-oriented Laramie trim sits in the lineup $9,000 above the Bighorn, $7,000 below the Limited Longhorn. Swapping the standard halogen headlights and fog lights on the Bighorn to LED units costs $995 for the Premium Lighting Group, the discount to take LEDs off the Laramie is half that. Getting aftermarket LED headlights for the Laramie would cost at least $300, and that's before the hassle of install and questions of quality. So where is the point in saving $500 for objectively worse lighting that will likely cost more to add later? As if it needed saying again: These are strange days. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Ram 2500 Power Wagon POV drive