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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Ram 1500 to get Pentastar V6 option in top-shelf models

Ram has seen such positive customer feedback from its 3.6-liter Pentastar V6 and TorqueFlight eight-speed automatic transmission in the Ram 1500 that it's bringing the powertrain upmarket, and it's now going to be available in truck's Laramie trim level (Laramie Limited pictured above). The new choice means better fuel economy and lower pricing in one of the 1500's higher-end models.
A Ram 1500 Laramie Quad Cab 4x2 with the 3.6-liter Pentastar and eight-speed automatic will retail for $38,775, plus a $1,195 destination charge. It's a savings of over $1,000 over the trim's current starting price.
Ram says the decision to offer the V6 option was customer driven. "Today's V6 engine is a lot stronger than yesterday," said Nick Cappa of Ram Truck media relations to Autoblog. Cappa notes that dealers have reported buyers returning from test drives who can't believe there are only six cylinders operating underhood.

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.