2014 Ram 1500 Slt on 2040-cars

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Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

VWerks Ram KTS is a Ram Runner aftermarket-style

Chrysler first introduced us to its Ram Runner exactly two years ago at SEMA, but for buyers of this Raptor-like truck who don't want to go through dealerships for the upgrades, VWerks has just the thing. Looking every bit as mean as the dealer-built Ram Runner, the VWerks Ram KTS gets a wide-body treatment and upgraded off-road performance suspension similar to its Mopar contemporary.
Starting life as your everyday Ram 1500, the Ram KTS on display at SEMA features a beefed-up KORE long-travel suspension system and off-road tires that allows the truck to tackle tough terrain at high speeds. From there, VWerks also added wider front and rear fenders, matte black 17-inch wheels and a Flowmaster performance cat-back exhaust system. For buyers looking for the rough and rugged look of the KTS but not needing the high-speed, off-road abilities, VWerks also offers the Baja Series kit that replaces the performance suspension system with a set of 20-inch wheels.
The VWerks Ram KTS and Ram Baja Series kits are available on any 2009 through 2013 model year Ram 1500, but there is no word on pricing for either kit yet. Scroll down for more information about both kits, and check out the KTS in our live gallery above.