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Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.

2014 Promaster looks like a Fiat, hauls like a Ram

A new day is dawning, folks. The old-guard vans of our youth are being replaced with a new flock of European-inspired commercial vehicles from the likes of Ford, Nissan (Renault) and Mercedes-Benz. Here in Chicago, Ram pulled the covers off its entry into the reborn commercial van market with the 2014 Promaster, based on the well-known European Fiat Ducato.
Ram makes no bones about the Promaster's Fiat underpinnings, though the company claims it has beefed up the machine for US roads and uses with a re-engineered chassis, a more robust suspension setup, improved brakes (from Brembo), additional corrosion protection, improved climate control and additional safety systems.
Power comes from one of two powerplants options, one gas and one diesel. First up is Chrysler's well-known 3.6-liter Pentastar V6 rated at 280 horsepower and 260 pound-feet of torque mated to a six-speed automatic transmission. For a bit more pulling power and durability, Ram is offering a new 3.0-liter four-cylinder diesel engine pumping out 174 hp and, more importantly, 295 lb-ft of torque at just 1,400 rpm. That engine sends its torquey goodness through a six-speed electronically controlled automated manual gearbox.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.