2012 Ram 1500 Sport 4x4 5.7l V8 Hemi Moonroof Dvd Navigation One Owner Clean on 2040-cars

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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Ram's newest Power Wagon looks even more outlandish for 2014 [w/video]

The newest Ram Power Wagon is arguably the most imposing vehicle to be shown at the 2014 New York Auto Show, boasting a number of new aesthetic features, as well as a new graphics package.
Ram added a 6.4-liter V8 as an optional engine for 2014, but in the Power Wagon, it's the sole powerplant, boasting 410 horsepower and 429 pound-feet of torque. An equally robust six-speed automatic backs up the brawny engine, while 4.10 gearing, an 11.5-inch rear axle and electronically locking front and rear diffs come standard.
A new five-link coil rear suspension and Bilstein monotube shocks should deliver a pretty comfortable ride, while the Power Wagon's off-road ability is complemented by the new Articulink system on the front suspension, which offers electronic sway-bar disconnect. 33-inch Goodyear rubber comes standard.

Auto journo learns hard way that new vehicles burn differently than old ones

Terry Box, a writer for the Dallas Morning News, was tootling down the Dallas North Tollway in a Ram 1500 Laramie Longhorn pickup after work and enjoying the ride. Box thought the $53,335, option-filled press loaner had been "flawless - very serious competition for anything built by Ford or Chevy." And then, for reasons that still aren't clear, something in the engine compartment caught fire and the Ram cremated itself on the shoulder of an off-ramp.
Box tells the story and it isn't an indictment of the truck, but a cautionary tale about how new vehicles don't burn like the old ones did - and why not to go back for your gym bag. It could also be a kind reminder about what kind of safety gear everyone should keep in their cars. Click the link to read the whole piece.