Porsche Panamera Turbo 500hp! Adaptive Suspension Turbo Wheels Chrono $156kmsrp on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2014 Porsche Panamera arrives with new E-Hybrid, long-wheelbase models

Porsche will officially unveil the refreshed 2014 Panamera at the Shanghai Motor Show later this month, and there's a whole lot in store for the updated model, far beyond the minimal styling tweaks you see here. Sure, there's a new fascia with more prominent LED lighting (including full LED headlamps) and the rump has been tweaked ever so slightly, but the big news for 2014 concerns what's underneath that rakish skin.
First up, Porsche will now offer a Panamera S E-Hybrid model - a plug-in hybrid that builds on the technology first introduced in the Panamera S Hybrid that we tested in 2011. For this new application, a more powerful electric motor and higher-performance battery have been fitted (official specs have not been released just yet), and Porsche says the battery can be recharged in just two and a half hours when the car is plugged in to a 240-volt outlet, and the charging (as well as other vehicle data) can be monitored via a new Porsche Car Connect app available for Android and iOS devices.
The E-Hybrid will have an all-electric driving range of "greater than 20 miles" and will be able to travel at speeds up to 84 miles per hour solely on electric power.

Porsche offers design walkthrough of Panamera Sport Turismo

The Porsche Panamera Sport Turismo was arguably the best concept car of 2012, and Porsche has been building upon that momentum by teasing us with videos of its first-ever station wagon design. After showing us some driving shots of the Sport Turismo, Porsche released a more in-depth and behind-the-scenes look at what it took to take the Panamera shooting brake from a full-scale clay model to the final product we saw on stage at the Paris Motor Show. In the video, Michael Mauer, Porsche style director, and Mitja Borkert, general manager advanced design style, both give a little insight about what went into creating the Sport Turismo Concept.
More than just a station wagon version of the Panamera, the Sport Turismo has a totally distinctive look nose to tail. Some of the key elements the designers touch on in the video include the Porsche-signature raised front fenders, the wide rear shoulders, the front wing inspired by the 918 Spyder, and even some of the car's unique touches, including the headlights and the three-dimensional "Porsche" lettering across the liftgate made from glass. One of the more exciting aspects of the concept - which is sadly just glossed over in the video - is the rear liftgate spoiler that features "variable aerodynamics" that sounds like it acts similar to the retractable spoiler on the current Panamera.
We still don't know if the Panamera Sport Turismo will make it into production, but if you want to see what went into creating this exciting concept car and see the different build phases designers went through to create the Paris show car, check out the video by scrolling below.