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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche LMP1 to use 4-cyl hybrid powertrain [w/poll]

With the Formula One season - and indeed his entire F1 career - now behind him, Mark Webber took advantage of his early release from Red Bull Racing to try out the new LMP1 which Porsche is developing, undertaking the final test session of 2013 before Porsche throws it head first into the FIA World Endurance Championship next April. The session - which followed previous tests at Magny-Cours, Monza, Paul Ricard and the Eurospeedway at Lausitz - was held at the Algarve circuit in Portimão, Portgual, in collaboration with Michelin, which is developing the tires for the car. But that's hardly the news here.
No, the news is the first confirmation we've seen on the type of powertrain Porsche has developed for its new Le Mans prototype: a gasoline-burning four-cylinder engine with direct injection and two energy recovery systems. This contrasts sharply with the V6 turbodiesel and single electric motor used by Audi in the R18 e-tron Quattro (or at least the outgoing version) or the naturally-aspirated V8 and single electric motor found in the Toyota TS030. Flexibility in the rules set down by the FIA and ACO give the manufacturers that kind of latitude, prompting F1 teams like Ferrari and Renault to consider developing their new engines for Le Mans prototypes as well.
At this point Porsche isn't saying how large its four-cylinder engine is or how much power it will produce. But it'll be interesting, to say the least, to see how it fares against the Audi and Toyota in next year's championship and at Le Mans when it'll be piloted by Webber, former Lola LMP1 driver Neel Jani and Audi's own 2011 Le Mans-winning pair of Romain Dumas and Timo Bernhard.

McLaren boss' exclusive Porsche 935 Street is worth three 911 Turbos

McLarens may be exclusive, but there are still hundreds - if not thousands - of people out there who can say they own one. Mansour Ojjeh is one of them, but he doesn't just own a McLaren - he owns McLaren. As in, the company that makes the racing and exotic supercars. Or 25 percent of it, anyway. As the head of Techniques d'Avant Garde, Ojjeh is one of the British outfit's largest shareholders, previously having owned Heuer watches (before selling it to luxury giant LVMH) and engineered Porsche's most successful foray into Formula One - winning the world drivers' championship three times in a row and the constructors' title twice with Alain Prost and Niki Lauda behind the wheel of McLarens with Porsche engines developed and branded by TAG.
In short, he probably could get any McLaren he wanted at the drop of a hat, but also had strong ties to Porsche in the 80s, and this is the car he wanted. It's called the Porsche 935 Street, and it's the only one ever made. Inspired by the 935 racer that won Le Mans and over 120 other races, Ojjeh contracted Porsche Exclusive when it was still in its infancy to make him one for the road. So they took a 930 bodyshell, slotted in the 3.3-liter turbo flat-six from the 934 but cranked output up to 375 horsepower, and gave it the brakes, suspension, BBS wheels and wide-body aero from the 935 racer. They painted it a deep metallic red and trimmed the interior with cream leather and wood veneer.
When all was said and done, a total of 550 modifications were performed, detailed on a seventeen-page invoice and costing as much as three new 911 Turbos at the time. Ojjeh only put 12,000 miles on the odometer, running up and down the French Riviera, and has now put it up for sale at the upcoming Bonhams auction at Spa where it's tipped to fetch upwards of 300,000 euros - equivalent to $410k at today's rates, or, once again, the price of about three new 911 Turbos.