2010 Porsche Panamera S on 2040-cars

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'Faster. Farther.' dives into the history of Porsche racing tech

No doubt, Porsche has produced some of the best endurance racecars around, such as the turbocharged, slant-nose 935 of the 1970s and the ground-effects-enhanced 956 and 962 of the 1980s. But the company's most famous racecar, its first overall winner at the 24 Hours of Le Mans, was the 917.
The 917 embodied many of Porsche's technological achievements up to that point, such as the company's first 12- and 16-cylinder engines (the flat-16 was never used in competition), fiberglass bodies that implemented early aerodynamic practices and the use of new, exotic materials, such as magnesium and titanium.
The racecar was commissioned by the head of Porsche Motorsports, Ferdinand Piëch, to win overall at the 24 Hours of Le Mans in 1970, after he realized a loophole in the rules that allowed cars to compete with engines up to five liters in the Sport category if they were also production models. Piëch saw opportunity: the top prototype class was restricted to three liters; the production minimum to compete in Sport was 25 cars. And so, with much effort, Porsche assembled 25 "production" 4.5-liter 917s and had them parked in a neat line for the race inspectors to verify their legitimacy. It didn't take long before people realized the new Porsches were much faster than the prototype racers, with a top speed approaching 250 miles per hour.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2015 Porsche Boxster GTS [w/video]

You know the sound: the startling pop-brraaap-pop-pop shotgun fire of unspent flammables coursing through exhaust pipes that usually signals a raw, naughty powerplant beneath the hood.
But when you're nestled in the Porsche Boxster GTS' snug seats, it's not a crackling small block V8 or a high-strung Italian flat crank making the devilish racket, but rather the new king of the Boxster/Cayman lineup, a 3.4-liter flat-six that produces 330 horsepower and 273 pound-feet of torque.
Within the emotional vacuum of a spec sheet, the Boxster GTS' pumped-up grunt seems pretty mild, with a gain of only 15 hp and 7 lb-ft, respectively. But the reworked acoustical experience goes a long way towards suggesting the GTS has a trace of racing blood in its veins, and might even be missing its catalytic converters. In addition to the sonorous, centrally positioned tailpipes, the cabin also fills with lovely mechanical strains thanks to the "Sound Symposer" acoustical amplifier that's trickled down into the Boxster/Cayman lineup from the 911 for the first time. Boxster S, we hardly knew ya.