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Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Porsche would have entered F1 if Audi had blocked its Le Mans program

Go back a few years and you may have heard rumors of Porsche heading into Formula One. That never came to pass - or at least, it hasn't yet - but that doesn't mean that it wasn't close to happening. That's how committed to returning to top-level motorsport competition Porsche has become recently.
Autosport reports that just as Porsche was merging fully into the Volkswagen Group, Zuffenhausen was weighing its options for a factory racing program. Le Mans was its favorite, which makes sense, as it remains far and away the most successful constructor in the history of the famous endurance race. But the strategists at Porsche were worried that its new corporate overlords at Volkswagen wouldn't support two LMP1 programs and would favor Audi, which has positively dominated the modern era of endurance racing, coming second only to Porsche in the number of Le Mans victories it has scored to date.
Porsche's Plan B was reportedly to head into Formula One, although it isn't clear if the German automaker was intent on starting its own team, buying an existing one or merely providing engines to other teams. Porsche fielded its own cars in F1 in the late 1950s and early 60s, and returned as an engine supplier with TAG to power McLaren in the 1980s, powering Niki Lauda and Alain Prost to the World Championship in 1984 and 1985.

Hot Wheels goes Outlaw with Magnus Walker Porsches

Magnus Walker, of Urban Outlaw fame, insists his story is just like that of any kid. But instead of becoming a fireman or an astronaut, Walker's childhood dream was to have a specific car. A Porsche 911 Turbo just like the one he fell in love with at the 1977 Earls Court Motor Show in London, to be exact. Today, he's famous both for having an eye-catching collection of 911s, as well as a compelling story behind them. Walker collaborated with Hot Wheels so a new generation of kids can find their dream, just like he did with that Porsche. Today, Walker and Hot Wheels will unveil the line of diminutive Porsches he helped to create, starting with the company's beginnings: a Porsche 356A. "There was something about this car, the Porsche," Walker told Autoblog last week in his Downtown Los Angeles garage. "You either had the Ferrari Boxer on the wall, a Lamborghini Countach on the wall, or a Porsche Turbo. There was something that attracted me to this car. That dream never went away." Jun Imai, Design Manager at Hot Wheels, said Walker's story and ties to the Porsche name were a match for the maker of toys that are commonly found on a living room rug. "All Hot Wheels cars have a story, just like all the cars in his collection," Imai said. The partnership with Waker, Imai said, is a product of the way Hot Wheels now gauges the pulse of car culture, with inspiration coming from what's parked out on the streets, printed in magazines and being shared on the internet. There was something that attracted me to this car. That dream never went away. "Up until five years ago, we were a V8 muscle car brand," Imai said. "Now it's, 'What is the modern hot rod?' It could be a Porsche or an E30 BMW. Everyone's into something different, so we take that into consideration." Imai said that Walker's collaboration is just that, rather than slapping his name onto a new series of products. "We're not just doing replicas of his car, that's almost obvious and easy," he said. "We thought, let's have him come in, let's have him actually design graphics for the cars where he's an integral process." For Walker, though, the Hot Wheels cars reflect the growing accessibility of car culture. Despite the modern popularity of video games - Magnus made an appearance in the latest Need for Speed game - Walker says the appeal of Hot Wheels spans from the youngest budding enthusiasts to people older than the original 356.