2014 Porsche Cayman 2dr Cpe Traction Control Tachometer Power Windows on 2040-cars

Auto blog

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Evo sets up duel of Porsche 911s

What's better, rear-wheel drive or all-wheel drive? That question has occupied auto enthusiasts for years, and so far, we've not really had a solid answer one way or the other. Evo has opted to take another whack at this tough question by pairing a pair of Porsche 911s against each other for a track battle.
In one corner, we have the two-wheel-drive 911 Carrera S, complete with the lickity-split PDK transmission, a sports suspension and carbon-ceramic brakes. In the other corner, it's the all-wheel-drive 911 Carrera 4S in a much mellower spec, with a seven-speed manual, as well as standard brakes and suspension. While the results seem like they'd be a foregone conclusion, some very British weather is there to act as the great equalizer.
We've got the full video down below. Have a look, and let us know if you agree with Evo's results.

Porsche Cayman GTS in track battle with 996 GT3

Here's your tough question of the day: Would you rather drive a new Porsche Cayman GTS or a slightly older, 996-era Porsche 911 GT3? Certainly, both cars have their plusses. The Cayman is the more modern proposition, sure, but the GT3 is, well, a GT3. So yes, it's a tough decision.
If you're one of the lucky souls that have to make that choice, then this video from Evo should prove pretty helpful. It's a track battle, starring Jethro Bovingdon with a new GTS and an old GT3.
Calling the GTS "fantastically agile" and "fast, but it's also hilariously good fun," Bovingdon bangs home a solid lap time of 1:05.2 before switching to the GT3. It's remarkable to see just how dated the 996-generation 911 looks after viewing the newer Porsche, and from where we sit, it's further proof that the old car's headlights are something that's best forgotten. Styling qualms aside, though, can the GT3 keep up with its racy younger cousin?