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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche 911 Targa leaks out ahead of Detroit debut

With the doors of Cobo Center opening for the 2014 Detroit Auto Show this morning, Porsche is set to reveal its new 911 Targa in a matter of hours. But before it gets the chance, the first batch of images have already leaked out, courtesy of Chinese car site autohome.com.cn.
As expected, the new Targa appears to ditch the complex sliding glass roof panels that adorned recent versions of the semi-convertible 911 in favor of a more back-to-basics approach. An entirely removable roof panel opens up the sky, backed by a metallic B-pillar hoop in front of a large curved-glass rear window.
We'll have to wait just a little longer for the full scope of images and all the official details, but we're expecting the new Targa to carry most of the same technical specifications as the 991 on which it's based. Watch this space for more.

Porsche Boxster/Cayman GTS, Macan, 911 Targa details leaked

The folks over at Jalopnik have published some rather interesting images from what looks to be a presentation held inside Porsche's North American headquarters in Atlanta, GA. What these leaked photos reveal is pretty significant - details about several of the brand's upcoming launches, including GTS versions of the Boxster and Cayman, a new 911 Targa, and information about the Macan crossover that will debut at this year's Los Angeles Auto Show. Of course, none of this information has been officially verified, but it all looks and sounds pretty believable to us. So, let's dig in.
First up, Porsche will launch the Boxster and Cayman GTS models at next year's Beijing Motor Show in April. Upgrades for the GTS models will include a 15-horsepower bump, standard manual transmission (with optional dual-clutch PDK), standard Porsche Active Suspension Management (PASM) and a slightly quicker 0-60 time. Jalopnik reports that these models will cost around $75,000.
We've spied the soon-to-be-revealed Porsche Macan (pictured right) on several occasions, and these slides suggest that the small crossover will have two different types of turbo power under its hood. The Macan S will use a 3.0-liter turbocharged V6, while the Macan Turbo will use a 3.6-liter unit. Seven-speed PDK transmissions are expected to be fitted to both, and this leaked information states that the new, small Porsche will cost $52,000 and $75,000 for the S and Turbo versions, respectively.