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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche planning customer driving center at Le Mans

Porsche seems to be on a campaign to build driving centers for its customers to allow them to experience the capabilities of their cars on track. It has one under way in Los Angeles, another in development at its North American headquarters in Atlanta, and a British center set up at the Silverstone circuit. Now the latest reports indicate that Porsche is planning yet another driving center at Le Mans.
The new facility is earmarked to be built at the Circuit de la Sarthe right by the start/finish line, incorporating the Porsche Curves that bridge the Arnage corner and the Ford Chicanes on the West side of the famous track.
Porsche is reportedly still seeking approval from the Automobile Club de l'Ouest that manages the circuit, and once given the green light, would still take some time to complete. But the idea of driving a 911 flat out on the legendary track is likely to make more than a few mouths water, particularly as the German automaker prepares its full-on assault of the famous endurance race next year.

This FL man accused of stealing drivers licenses has best tattoo ever

Bentley and Porsche are two of the jewels in Volkswagen Group's luxury brand crown, but in Florida they also have a very tenuous connection with crime. With his multiple face and neck tattoos, including a Bentley logo right between his eyes, Derek Denesevich (pictured above) has been charged with the surprising crime of alleged identity theft. He recently surrendered to a Florida court, and could face seven years in prison, if convicted.
You might wonder where Porsche fits into this. According to the Sun Sentinel, Denesevich's accomplice was one Porscha Kyles, who worked for the Broward Clerk of Courts. She allegedly used her access to driver's license records to steal information and sell it to Denesevich. He is then accused of filing fraudulent income taxes to recoup the refund checks.
According to the Sentinel, Kyles has already pleaded guilty to conspiracy and identity theft and was sentenced to three years and one day in prison. The duo reportedly stole over 100 identities and made at least $120,000. Scroll down for a video about this pair of auto-related criminals.