2007 Porsche Boxster Base Convertible 2-door 2.7l on 2040-cars

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Porsche Macan configurator lets you build $110k crossover

Part of the idea behind the new Porsche Macan is that it's less expensive than its larger sibling, the Cayenne. But with a starting MSRP of $49,900, the base Macan S is actually $300 more expensive than the cheapest Cayenne. That, however, is just the start, as you can see from the online configurator.
As is often the case with German cars in general (Porsches especially), tick the right boxes and you'll soon be leaving that base price behind in a cloud of tire smoke. Start off with the Macan Turbo and you're looking at a base MSRP of $72,300, which is already over twenty grand more than the naturally-aspirated version. But even that soon escalates as the options pile on.
Aurum Metallic paint will set you back $3,120. 21-inch wheels, another $3,300. You'll probably want the air suspension, torque vectoring, the Sport Chrono package, adaptive cruise control and lane-change systems, and those each add over a grand to the price. A Burmester surround sound system is the single most expensive option at $4,290. And if you choose them all - and choose all the optional trim packages - you'll soon be looking at a price in excess of $110,000. That's enough to get you into a Cayenne Turbo... assuming you don't tag on all the options to that one, too.

1949 Gm?nd Porsche shows the birth of an icon

The Austrian village of Gmünd is more than just difficult to pronounce; it's also the birthplace of the Porsche brand. Before the company ever started building sports cars at its current home base near Stuttgart, the fledgling business completed several vehicles in the tiny town in Southern Austria. In this video, former Pikes Peak International Hill Climb champion Jeff Zwart takes a look at a 1949 Gmünd coupe to see how the company has evolved since its earliest days.
The thing to note about the Gmünd-built Porsches is their absolute design simplicity. The phrase "form follows function" gets bandied around a lot, but it really means something when you look at these early cars. However, the minimalism was partially out of necessity. The vehicles were meant to be sporty but certainly weren't rockets. Power came courtesy of a modified Volkswagen Beetle engine, and anything extraneous would have slowed the models down. Scroll down to watch Zwart go back in time to Porsche's beginnings.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.