2001 Porsche Boxster Roadster Convertible 2-door 2.7l on 2040-cars

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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.

eBay Find of the Day: Your choice of new, unregistered mid-2000s supercars

If you didn't quite find what you were hoping to see under the tree this year, maybe it's about time you buy yourself something nice. Something like an unregistered 2005 Porsche Carrera GT. The car has never been titled and has just 83 miles on the odometer. With one owner since new, the Carrera GT is likely to be as nice an example as you're likely to find outside of a museum. Porsche only built 340 of these machines back in 2005, and with a 610 horsepower V10 kicking at your spine, you can lap Santa's sleigh next year. Currently, the Carrera GT has a buy it now price of $457,325 with around six days left on the auction.
Not flashy enough for your tastes? Stroll on down to West Hollywood and you'll find a similarly untitled 2004 Ferrari Enzo up for grabs with a sticker of $1.8 million. Technically a Euro-spec car, the Enzo isn't legal to operate on US roads, but could be modified to satisfy Uncle Sam with a little effort. The seller calls this car the "last brand-new Enzo in existence" and with 175 miles on the clock, that may be a true statement. You can head over to eBay Motors for a closer look if you're feeling spendy.