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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Touring Italy in a classic Porsche will have you feeling continental

It's hard to believe there was a time when a Porsche 911 didn't come to market with 400 horsepower. But as the latest video from Petrolicious reminds us, with this video of a 1968 911T, owned by Donato Maniscalco, that time wasn't so long ago.
You might think, being a distinguished man living in Italy, Maniscalco would be more enthused by a Ferrari, Maserati, or Lamborghini, but in reality, it was always Porsche that enamored the Italian as a boy. And it was that passion that led him to purchase the glorious 911T he's seen tossing about in this video.
Maniscalco goes into detail about what makes the old 911 such a legend, while also mentioning how he and the car participate in classic rallies and races. There's also some typically beautiful footage of the Italian countryside, as well. So take a look below for the latest video from Petrolicious.

Porsche planning customer driving center at Le Mans

Porsche seems to be on a campaign to build driving centers for its customers to allow them to experience the capabilities of their cars on track. It has one under way in Los Angeles, another in development at its North American headquarters in Atlanta, and a British center set up at the Silverstone circuit. Now the latest reports indicate that Porsche is planning yet another driving center at Le Mans.
The new facility is earmarked to be built at the Circuit de la Sarthe right by the start/finish line, incorporating the Porsche Curves that bridge the Arnage corner and the Ford Chicanes on the West side of the famous track.
Porsche is reportedly still seeking approval from the Automobile Club de l'Ouest that manages the circuit, and once given the green light, would still take some time to complete. But the idea of driving a 911 flat out on the legendary track is likely to make more than a few mouths water, particularly as the German automaker prepares its full-on assault of the famous endurance race next year.