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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche Exclusive showcases custom-order 911 Turbo Cabrio

Porsche is one of the most profitable automakers in the business. In fact, it's said to make about $23,000 on each car it sells, thanks in no small part to an options list that can send the sticker price accelerating quicker than one of its own sports cars. But there are always those for whom even the extensive option list won't be enough, and for just such customers, there is Porsche Exclusive.
The division in Zuffenhausen is tasked with creating even more individualized examples of Porsche vehicles, and it recently did up this 911 Turbo Cabriolet - which, at $160,700, is already one of the most expensive Porsches you can order this side of a 918 Spyder: more than any Boxster, Cayman, Macan or Cayenne, any Panamera other than a Turbo S or Executive - not to mention any other 911 short of a Turbo S.
This particular demo vehicle features a Slate Grey paint job and red interior decked out in more leather than an S&M dungeon - which, come to think of it, would probably be less financially painful than ordering up this car from Porsche Exclusive.

Watch Porsche's 918 Spyder break a sweat while hot weather testing

With five months left until the 2015 Porsche 918 Spyder enters production, Porsche engineers are still putting the hybrid sports coupe through a battery of last-minute tests. To give us new reasons to ogle over the car - as if we needed any more - Porsche has released a short video showing the 918 Spyder undergoing shakedown tests in the hot Nevada desert. And you can't drive through Nevada without visiting Vegas, too, right?
Although there's really nothing new to see in this video, it's still fun to watch as Porsche approaches one million test miles logged on this exciting new high-performance model. One interesting part (at around the 0:37 mark) shows the car taking off under electric power and then transitioning to engine power, which results in a mix of whirs and growls as the 918 Spyder switches from a 127-horsepower electric vehicle to an 887-hp hybrid supercar. Scroll down to watch - and hear - Porsche's latest creation in motion.