08 Boxster S 6 Speed Only 5400 Miles Black Htd Seats $0 Dn $615/mo! on 2040-cars

Auto blog

Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche Cayenne GTS, base models revealed ahead of LA

Porsche unveiled a slew of refreshed Cayennes just a few months ago, but the base model (right) and high-performance GTS trim (above) were conspicuously absent from that list. There's no more reason to wonder about them, though, because the German brand plans to unveil both at the upcoming Los Angeles Auto Show on November 19.
Sitting below the Turbo in the lineup, the latest GTS still offers plenty of performance. It drops the previous version's naturally aspirated V8 in favor of a tuned version of the twin-turbo 3.6-liter V6 from the Cayenne S for some added oomph. The tweaks bring power up to 440 horsepower and 445 pound-feet of torque, which is enough to rocket the model to 62 miles per hour in an estimated 5.2 seconds. The bump also equates to 20 hp and 39 lb-ft more than the current S and more importantly 20 hp and 62 lb-ft more than the previous GTS, according to Porsche.
In addition to the extra muscle, Porsche also decks the GTS out with some added features. It comes with a standard sport exhaust and Porsche Active Suspension Management system with an air suspension lets the chassis sit about three-quarters of an inch lower (20 millimeters). To bring things to a halt, the high-performance models also takes its brakes from the Turbo model.