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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche Supercup racer dies in crash in Australia

Even with great strides made towards increasing the safety of motor racing, fundamentally it's still a dangerous sport. And now it has claimed another life.
That life belonged to one Sean Edwards, an accomplished GT racing driver. Edwards was killed at Queensland Raceway in Australia, riding shotgun in a Porsche 996 GT3 while acting as instructor. The driver was airlifted to hospital with critical injuries. Sean Edwards was 26.
The son of former F1 driver Guy Edwards (whose car he drove in the filming of Rush), Sean won the European GT3 Championship in a Porsche 911 GT3 Cup and drove a Mercedes-Benz SLS AMG GT3 to repeat victories at the 24 Hours of Dubai as well as this year's Nürburgring 24 Hours. Edwards had been competing in the Porsche Supercup, whose standings he currently leads with just two rounds to go, and could be crowned champion posthumously.

Porsche planning jacked-up 911 Safari? [w/poll]

The Porsche 911 may, for some, be the quintessential sportscar. And that typically means keeping it on paved roads and racing circuits. But there's a proud history to taking the Elfen off-road that traces back to specially-prepared 911s (like the one pictured above) which Porsche fielded in rallies in the late '70s and early '80s. And now Porsche is reportedly preparing to tap back into that history with a new off-road 911 model, according to the Auto Bild Motor Revue.
Tipped to be called the 911 Safari, the special variant would be based on the Carrera 4 but upgrade with bigger tires fitted to a beefed-up suspension with higher ground clearance and underbody skid plates. The model is expected to be presented initially as a concept at the Beijing Motor Show next April. But if enough interest is expressed - particularly from buyers in developing markets where the roads might not be as smooth as those to which North American and European drivers have become accustomed - Stuttgart could put it into production in 2016, when the current 991 is expected to get a mid-cycle refresh.
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