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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche reveals new 911 GT3 R at the Nurburgring

On any given weekend, you're bound to find gaggles of Porsche 911s zipping around most any race track. Now Porsche has revealed its latest competition model at no less fitting a location than the Nurburgring. The new 911 GT3 R replaces the existing version, slotting in below the 911 RSR. It's based closely on the road-going 911 GT3 RS, and retains the same 4.0-liter naturally aspirated flat-six with direct injection and variable valve timing, but tuned to deliver over 500 horsepower, transmitted to the rear wheels through a six-speed sequential paddle-shift gearbox and mechanical limited slip differential. The wheelbase has been stretched over three inches for better weight balance compared to the outgoing GT3 R, further optimized by more lightweight components and a central radiator to lower the center of gravity. The lightweight bodywork is made of aluminum, steel, and carbon fiber, and for the first time all of the glass (including the windscreen) has been replaced by plexi. Stopping power is provided by six-piston aluminum monoblock calipers gripping 380-millimeter steel discs up front, with four-piston calipers and 372-mm discs at the back. The safety fuel cell can now hold 120 liters of fuel with a cut-off safety valve, the doors and windows can be removed, and the escape hatch is bigger, too. All of this adds up to the promise of a more competitive GT3 R ready to take on the competition, available to privateer racing teams from December for 429,000 euros before tax – working out to about $487k at current exchange rates. World premiere at the Nurburgring Lighter, more economical, faster: the new 911 GT3 R Stuttgart. Based on the 911 GT3 RS production sports car, Porsche has designed a customer sport race car for GT3 series around the world: The 911 GT3 R. In developing the more than 368 kW (500 hp) racing nine-eleven, special attention was paid to lightweight design, better aerodynamic efficiency, reducing consumption, improved handling, further optimised safety as well as lowering service and spare parts costs. Adopted from its production sibling, the 911 GT3 R features the distinctive double-bubble roof, and the wheelbase which had been lengthened by 8.3 centimetres compared to the previous generation. This ensures a more balanced weight distribution and more predictable handling particularly in fast corners corners in comparison to the previous GT3 R.

Here are this year's top 5 automaker April Fools’ jokes

April 1 is the wonderful day when PR departments really push themselves to top the zany jokes they came up with the previous year. And it's not just fast-food chains competing with each other, or breweries announcing they have released stuff like a fermented herring flavored beer: carmakers' media teams rarely miss out on the opportunity to play a little joke on their audience. Here are a few of our favorites from this year:1) Porsche Porsche announced that it's launching a Mission E tractor, styled to resemble its 1950s tractor models. "With a power output in excess of 700hp, the Mission E Tractor will be the fastest accelerating agricultural vehicle in the world, enabling farmers to harvest crops in record time with the added environmental benefits of zero emissions at source and significantly reduced operating noise."2) Lexus Lexus actually jumped the gun, telling us on March 28 that it's combining cars and drivers using DNA matching. The kicker was that with DNA-matched cars, owners would be able to start their Lexuses by licking the steering wheel.3) McLaren Automotive McLaren said it's boosting efficiency by quite eccentric measures, such as measuring the technology center's lake and floor tiles daily, and by synchronizing the staff's tea breaks.4) BMW Motorrad BMW's motorcycle arm is solving parts availability issues in remote locations by offering a 3D printer mounted permanently on the bike's rack: If you need to replace a broken-off gear lever, you can just print one. "The new system will mean that even very rarely required parts not generally stocked by BMW Motorrad sales partners can be supplied on a just-in-time basis." BMW even went to the lengths of announcing that the "BMW Motorrad iPart 3D Mobile Printer" was tested on the Antarctic, by erecting a tent whose poles were produced onsite.5) Honda Last but not least, Honda UK purportedly cut the roof off a new CR-V, calling it the CR-V Roadster. Tellingly, no convertible top was even offered for the concept, "making it a no-top rather than a drop-top. This innovative design makes it a vehicle purely for sunnier climates and therefore completely useless for the two-day British summer which traditionally occurs in May."Related Video: Featured Gallery Top 5 April Fools 2018 Image Credit: Porsche Green Humor Weird Car News BMW Honda Lexus McLaren Porsche bmw motorrad mclaren automotive