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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche Macan fails moose test, Stuttgart responds

Different countries have different safety standards, but most of them revolve around a similar set of tests: front impact, side impact, offset impact, rollover... the usual. But Sweden has its own test. It's called the Moose Test (or the Elk Test), and it's unique to Scandinavia: a car has to be able to avoid a theoretical antlered mammal on the road while traveling at 43.5 miles per hour and return to its previous course without flipping over. The Jeep Grand Cherokee ran afoul of the uniquely Nordic maneuver a couple of years ago, but even more surprising is the way the Porsche Macan has reacted.
Under testing by Sweden's Teknikens Värld, Porsche's downsized crossover - specifically the Macan S Diesel, for what it's worth - didn't flip over, but it skidded off course. In real-world conditions, it follows, the vehicle could run off the road or into oncoming traffic. The testers ran the test several times, and even removed excess weight from the vehicle, and each time it reacted the same way.
In response, Porsche has explained that the behavior is the result of its Active Rollover Protection system kicking in. When the system detects that the vehicle could drastically oversteer, flip over or lose its tire, it momentarily applies the brake on the front outside wheel, allowing the vehicle to shed the cornering forces without losing it completely.

Porsche Boxster/Cayman GTS, Macan, 911 Targa details leaked

The folks over at Jalopnik have published some rather interesting images from what looks to be a presentation held inside Porsche's North American headquarters in Atlanta, GA. What these leaked photos reveal is pretty significant - details about several of the brand's upcoming launches, including GTS versions of the Boxster and Cayman, a new 911 Targa, and information about the Macan crossover that will debut at this year's Los Angeles Auto Show. Of course, none of this information has been officially verified, but it all looks and sounds pretty believable to us. So, let's dig in.
First up, Porsche will launch the Boxster and Cayman GTS models at next year's Beijing Motor Show in April. Upgrades for the GTS models will include a 15-horsepower bump, standard manual transmission (with optional dual-clutch PDK), standard Porsche Active Suspension Management (PASM) and a slightly quicker 0-60 time. Jalopnik reports that these models will cost around $75,000.
We've spied the soon-to-be-revealed Porsche Macan (pictured right) on several occasions, and these slides suggest that the small crossover will have two different types of turbo power under its hood. The Macan S will use a 3.0-liter turbocharged V6, while the Macan Turbo will use a 3.6-liter unit. Seven-speed PDK transmissions are expected to be fitted to both, and this leaked information states that the new, small Porsche will cost $52,000 and $75,000 for the S and Turbo versions, respectively.